Nonprofits are not the only busy bodies in 2014. Google has kept nonprofit marketers on their toes with iterations of Panda and Penguin, a new algorithm called Hummingbird, and in late July a local algorithm called Pigeon. Here’s your cheat sheet for all of them.
Google Analytics without defined goals should be hard to imagine. It’s like peas without carrots, bread without butter or, dare I say, pie without ice cream. (Shriek!) Fine alone, for sure, but so much better together. Here are three reasons to set goals on Google Analytics.