We aren't out of the woods yet. If you've been following along, I've already explained the basics of nonprofit video making. But if you're a dedicated video bootstrapper, there are a few more essentials you'll need to get your head around. Last time, we started...
So you've already decided that it would be great to add video to your nonprofit's marketing plan. You've reviewed some stellar examples of the different kinds of videos nonprofits use to advance their causes. In many ways, you're over the most important hurdles....
While you might understand the importance of adding videos to your nonprofit marketing plan, this realization can only lead to another question: what kinds of videos are best for my nonprofit? Glad you asked! Nonprofit videos should be made for a few, specific...
What do the people visiting your nonprofit's website want to find there? Do your constituents want a flashy website that dazzles and delights? Maybe they want to know what each individual and each department of your nonprofit does on a daily basis? Usually, the...
The most important part of fundraising and effectively marketing your nonprofit is first understanding who your target demographic is–who are the people that are most likely to respond to your cause? What's the typical age range of your donors? What motivates them...
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