Marketers, on average, spend over a quarter of their marketing budgets on it. Why? Because content marketing is effective.
Guest blogging is just what it sounds like—asking other people to write posts for your blog. If you think about it for a minute, you probably have several potential guest authors including donors, volunteers, board members, recipients of your services, professionals and specialists in your field, event attendees and sponsors.
December is when donors receive an onslaught of emails from nonprofits asking for year-end gifts, and you run the risk of getting lost in a crowded inbox.
By now you know that content marketing is all the rage, and we promise you, it’s just going to become a bigger deal in the coming year.