Lisa Thompson

Social Media

[Social Media] Complainers Gonna Complain, and Why That Can Be Good for Your Nonprofit

Try as you may, it’s impossible to please everyone—there will always be people who issue a complaint about your cause or organization.

Featured Nonprofit Marketing

How to Write for the Web

If staring at a blank Word doc makes you feel anxious, you’re not alone. Creating web content, a blog post, an email, an e-book or a press release can be intimidating even for professionals.

Nonprofit Marketing

Eight Ways to Grow Your Mission with Videos

Video marketing is so popular partly because it’s a highly effective engagement tool. Are you utilizing video to grow your mission?

Featured Social Media

Seven Tips for Using LinkedIn’s Publishing Platform

Your nonprofit doesn’t have to be dubbed an “Influencer” on LinkedIn (a coveted invitation-only title) in order to build online influence. LinkedIn’s publishing platform provides an opportunity to expand your reach in a major way. But since all LinkedIn members have access to the platform, it’s important to share high-quality content that differentiates yourself from…

Featured Nonprofit Marketing

How to Make Content Marketing Work for Your Nonprofit

Marketers, on average, spend over a quarter of their marketing budgets on it. Why? Because content marketing is effective.

Featured Nonprofit Web Design

Why Your Nonprofit Website Needs a Privacy Policy (And What to Include)

It’s more important than ever to position yourself as a safe and trusted organization. Your privacy policy can no longer be an afterthought

Nonprofit Marketing

Why You Should Use Guest Bloggers

Guest blogging is just what it sounds like—asking other people to write posts for your blog. If you think about it for a minute, you probably have several potential guest authors including donors, volunteers, board members, recipients of your services, professionals and specialists in your field, event attendees and sponsors.

Featured Fundraising

Save Time By Planning Your Next Event Now

Instead of patting your volunteers on the back and turning off the lights on your current event, you could (don’t hit me) get ready for your next one.

Featured Fundraising

Gear Up for Year-End Giving Way Before the Year’s End

December is when donors receive an onslaught of emails from nonprofits asking for year-end gifts, and you run the risk of getting lost in a crowded inbox.

Featured Nonprofit Marketing

Get Your Content Marketing on Track with an Editorial Calendar

By now you know that content marketing is all the rage, and we promise you, it’s just going to become a bigger deal in the coming year.