A “mission moment” is a tiny, powerful example of how your organization is making an impact. Mission moments put a face on what you do. They are stories and examples that can be repeated by others because they are short and inspiring.
With nonprofit storytelling, a great story versus a good story can make the difference between keeping your donors and volunteers connected or losing them to the next good cause. Make sure to put a face on your work every day.
The magic of nonprofit storytelling is in the content of the story. Everyone has at least one story to share – their own. And we usually have lots of other “real life examples” of the amazing work being done at our organizations.
When I ask a nonprofit staffer or board member to talk about the impact of their work I’m often met with a “deer in the headlights” look of fear. Here’s how to find the magic in nonprofit storytelling.