Sean Horrigan


Featured Nonprofit Marketing Social Media

Five Marketing Mistakes Nonprofits Need to Avoid

Nonprofits are starting to embrace inbound marketing methods as a way to attract and retain donors, with greater emphasis being placed on creating content, building brand equity and generating positive press. Before you get too far, here are five traps to avoid as you plan your inbound marketing campaign and chart your course to success.

Board of Directors Featured Nonprofit Marketing

The Five Things Corporate Sponsors Want From Nonprofits

Nonprofits and their corporate colleagues have a codependent relationship. So how can you ensure a successful relationship with your corporate sponsor? Focus on these five key areas.