Managing Editor

Spencer Creal

Spencer recently graduated from the University of Nebraska-Lincoln with an English degree. Spencer contributes content to the Hub’s website and national magazine. He has always wanted to work in the nonprofit sector, so he’s grateful for this opportunity. There’s an Instagram account dedicated to his tweets overlaid on inspirational backgrounds; check it out @keepingit_creal.

Culture Featured Fundraising

Ending the Stigma: Fundraising is Sales

Nonprofit professionals are reluctant to compare fundraising to sales, but why? Let’s take a look at why they’re not so different after all.

Featured Nonprofit Branding

Why Your Nonprofit Branding Matters Now More Than Ever

Now, more than ever, nonprofits need to have better, smarter, more compelling branding if they want to make a case for their cause and make a lasting impact on the world.


Donor Retention Featured

How Nonprofits Can Maximize Relationships With Their Constituency

Communication is key. It unlocks every door, behind which are donor and staff retention, increased fundraising, engaged volunteers and so much more.

Board of Directors Fundraising

Why Conflict on Your Board of Directors is a Good Thing

It is often our natural tendency to avoid conflict at all costs, but having such a narrow-minded view of conflict is dangerous. Conflict is the only way to move past disagreements and come up with solutions and compromises.


Featured Social Media

The Million-Dollar Question: Will Generation Z Use Facebook?

With almost every parent on Facebook, young people don’t want to give Mom and Dad another way to cramp their style. Will generation z use Facebook?

Featured Nonprofit Marketing

Essential Marketing Tip: Don’t Forget About Human Interaction

Essential marketing tip: it’s all about the people. When it comes to the meat and potatoes of your organization—what truly defines it—it’s all about the people.


Featured Nonprofit Technology Social Media

Going Viral: Good, Bad or Somewhere In-Between?

Ever since the Internet became widely available, there has been an obsession with “going viral,” for better or for worse. Going viral is wildly enigmatic.