Donor Retention

Donor Retention Fundraising

The Secret Sauce of Fundraising Success

The purpose of a donor database is to enable and ensure the proper funding for your organization’s mission. Any and all progress made with new or tried and true donors starts with keeping a detailed donor database to better your lines of communication and increase your donor retention rates.

Donor Retention Featured Fundraising

Put Donors First—Tips to Succeed

You need donors for your organization to survive. Apply these tips from Fundraising Strategist Maeve Strathy to keep donors successfully coming back to give.


Board of Directors Donor Retention Featured Nonprofit Marketing

How to Access and Use Big Data in the Nonprofit World

Business Intelligence tools of the corporate sector are now accessible to nonprofits. So where do you start?

Donor Retention Featured Human Resources

Nonprofit Communications: Are They Helping You Build Relationships?

How exactly is a communication plan crucial to your nonprofit? Today, we’re talking about relationships and how your communication plan can make or break the connections you make with your constituents.


Donor Retention Featured Fundraising

3 Ways to Ruin Your Donor Database Before Entering Any Data

Any fundraiser who has ever used a donor database knows what a nightmare it can be if their nonprofit’s donor data is messy, inconsistent, inaccessible or nonexistent.

Donor Retention Featured

List-Pulling Worksheet: Download for Your Next Mailing

We created a list-pulling worksheet for your organization to use the next time you have multiple people working on a project. Simply print it out.


Donor Retention Featured

Pull that List: Donor Management Tips and Tricks

An email marketing campaign or direct mail piece can’t succeed without a great list. And donor management shouldn’t have to be hard.

Donor Retention Featured Nonprofit Technology

3 Superhuman Ways Donor Management Software Can Improve Your Organization’s Fundraising Efforts

Is it a bird? A plane? No, it’s nonprofit CRM software. CRMs give your organization the tools needed to raise more money, and there are three ways it deliver a positive jolt to your fundraising campaigns.


Donor Retention Featured Fundraising Video

[AFP 2015] AFP CEO and President Shares Fundraising Insight

When you put 4,000 fundraisers at one conference, there’s a certain energy in the air—and it was infectious at AFP 2015 in Baltimore. But what seemed to be the topic on everybody’s mind? Improving retention was huge. We caught up with AFP President and CEO Andrew Watt to talk about the current state of fundraising…

Donor Retention Featured Fundraising Video

[AFP 2015] What Your Small Staff Should Be Doing Right Now for Donors

It’s time to make sure donors take notice of the small organizations out there (and then stick around). So how are you going to do it?