Email Marketing

Email Marketing Featured

No One Wants to Sign Up for Your Damn E-Newsletter

Getting people to opt into a daily or weekly email is a major challenge—because guess what? No one cares about your damn e-newsletter.

Email Marketing Featured

6 Tips for Creating Engaging Email Newsletters

How can you create a newsletter that keeps your audience engaged and delivers the maximum results? Use these six tips to become an email newsletter pro.


Email Marketing Featured

The 10 Elements of an Effective Fundraising Email Appeal

There are 10 main elements of an email appeal that we can test, and there’s insight to be gleaned from each one.

Email Marketing Featured

How the Autism Society of North Carolina Gets The Message Out with Email Marketing

For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff.


Email Marketing Featured

5 Ways to Make Your Email Fundraising Appeals Sound More Human

If you’re a nonprofit, chances are you are sending an email fundraising appeal this month. Email is one of the largest sources of online fundraising revenue.

Email Marketing Featured

6 Email Marketing Hacks to Increase Open Rates

Do you have an email newsletter that’s flat-lining? Are you experiencing abysmal open rates? Harrowing click through rates? It’s time to revamp your e-newsletter and get it back on its feet.


Email Marketing

3 Ways to Win Back Inactive Email Subscribers

It happens to even the best organizations. Maybe they sent emails too frequently or the content wasn’t relevant enough, but whatever the reason, every nonprofit has email recipients who stop engaging.

Email Marketing Featured Nonprofit Marketing Plan

Marketing Tools for Your Nonprofit and When They’re Effective

Lately, we’ve been talking about taking an integrated marketing approach. Today, we’re breaking it down further into the most common communication tools used in integrated marketing. Whether it’s direct mail or advertising, each marketing tool has a unique purpose and a place in your integrated marketing plan.


Email Marketing Featured Nonprofit Marketing Plan

9 Ways to Take Integrated Marketing to the Next Level

Today we’re talking about a different side of integrated marketing for your nonprofit organization. Check out these nine guiding principles.

Email Marketing Featured

Email Marketing Know-How: Get More Opens, Avoid the Trash

You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy.