Getting people to opt into a daily or weekly email is a major challenge—because guess what? No one cares about your damn e-newsletter.
There are 10 main elements of an email appeal that we can test, and there’s insight to be gleaned from each one.
For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff.
If you’re a nonprofit, chances are you are sending an email fundraising appeal this month. Email is one of the largest sources of online fundraising revenue.
Lately, we’ve been talking about taking an integrated marketing approach. Today, we’re breaking it down further into the most common communication tools used in integrated marketing. Whether it’s direct mail or advertising, each marketing tool has a unique purpose and a place in your integrated marketing plan.