Getting people to opt into a daily or weekly email is a major challenge—because guess what? No one cares about your damn e-newsletter.
There are 10 main elements of an email appeal that we can test, and there’s insight to be gleaned from each one.
For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff.
If you’re a nonprofit, chances are you are sending an email fundraising appeal this month. Email is one of the largest sources of online fundraising revenue.