There are 10 main elements of an email appeal that we can test, and there’s insight to be gleaned from each one.
For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff.
If you’re a nonprofit, chances are you are sending an email fundraising appeal this month. Email is one of the largest sources of online fundraising revenue.
Lately, we’ve been talking about taking an integrated marketing approach. Today, we’re breaking it down further into the most common communication tools used in integrated marketing. Whether it’s direct mail or advertising, each marketing tool has a unique purpose and a place in your integrated marketing plan.
Today we’re talking about a different side of integrated marketing for your nonprofit organization. Check out these nine guiding principles.
You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy.
With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. Many of these attempts go unnoticed for a simple reason: the lack of effort and professionalism is evident.
Email marketing software tools are great for one-way communication, but they fall short when consolidating supporter data, and offer restricted segmentation capabilities.