Email Marketing

Email Marketing Featured

Back to Basics: 5 Essential Steps to Email Marketing

With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. Many of these attempts go unnoticed for a simple reason: the lack of effort and professionalism is evident.

Email Marketing Featured

Why Email Marketing Software is Holding Nonprofits Back from Great ROI

Email marketing software tools are great for one-way communication, but they fall short when consolidating supporter data, and offer restricted segmentation capabilities.


Email Marketing Featured

5 Tips for Creating a Successful Fundraising Email

Creating a fundraising email that makes a big impact with your supporters isn’t always easy. We’ve put together five tips that we think will knock your fundraising goals out of the ballpark.

Email Marketing Featured

How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)

It sits there. Waiting. Begging for your attention in its boldface type. An unread email.
Choosing a subject for your email is one way to help your messages stand out and reach more people on your mailing list.


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How to Control Marketing (That You Have No Control Over)

While you don’t have the power to control what comes out of people’s mouths (or keyboards) about your organization, you can make sure you’re doing everything to ensure those words are positive.

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Maximize ROI by Minimizing Spam Rates

Picture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and graphics to really make sure that you crush it to get a stellar response. The work is done and you’ve finally clicked send. Your email is on its way to hundreds (or…


Email Marketing Featured

Getting the Most Out of Your Online Forms

Online forms can help your nonprofit help others—whether you use them to improve your bottom line, acquire talented new workers, throw fundraising events or add members.

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Why Nonprofits Need More Than Just a Responsive Website Design

There’s no doubt that in order to secure more donations for your organization, your website needs a responsive website design. But don’t stop there. Here’s why you need to keep focusing on mobile.


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Digital Strategy and Your NPO [INFOGRAPHIC]

We live in a technologically advanced world. But we aren’t taking full advantage of it, according to the 2015 Digital Outlook Report by Care2, hjc and NTEN.

Email Marketing Featured

This Post Isn’t About You—And Your Donor Communications Aren’t, Either

Let’s talk about Tom Ahern’s method, the “You Test,” and see what works and what misses the mark with your donor communications.