Email Marketing

Email Marketing Featured Nonprofit Marketing

Marketing Tools for Your Nonprofit and When They’re Effective

Lately, we’ve been talking about taking an integrated marketing approach. Today, we’re breaking it down further into the most common communication tools used in integrated marketing. Whether it’s direct mail or advertising, each marketing tool has a unique purpose and a place in your integrated marketing plan.

Email Marketing Featured Nonprofit Marketing

9 Ways to Take Integrated Marketing to the Next Level

Today we’re talking about a different side of integrated marketing for your nonprofit organization. Check out these nine guiding principles.

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Email Marketing Know-How: Get More Opens, Avoid the Trash

You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy.

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Back to Basics: 5 Essential Steps to Email Marketing

With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. Many of these attempts go unnoticed for a simple reason: the lack of effort and professionalism is evident.

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Why Email Marketing Software is Holding Nonprofits Back from Great ROI

Email marketing software tools are great for one-way communication, but they fall short when consolidating supporter data, and offer restricted segmentation capabilities.

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5 Tips for Creating a Successful Fundraising Email

Creating a fundraising email that makes a big impact with your supporters isn’t always easy. We’ve put together five tips that we think will knock your fundraising goals out of the ballpark.

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How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)

It sits there. Waiting. Begging for your attention in its boldface type. An unread email.
Choosing a subject for your email is one way to help your messages stand out and reach more people on your mailing list.

Email Marketing Featured Nonprofit Marketing

How to Control Marketing (That You Have No Control Over)

While you don’t have the power to control what comes out of people’s mouths (or keyboards) about your organization, you can make sure you’re doing everything to ensure those words are positive.

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Maximize ROI by Minimizing Spam Rates

Picture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and graphics to really make sure that you crush it to get a stellar response. The work is done and you’ve finally clicked send. Your email is on its way to hundreds (or…

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Getting the Most Out of Your Online Forms

Online forms can help your nonprofit help others—whether you use them to improve your bottom line, acquire talented new workers, throw fundraising events or add members.