With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. Many of these attempts go unnoticed for a simple reason: the lack of effort and professionalism is evident.
Email marketing software tools are great for one-way communication, but they fall short when consolidating supporter data, and offer restricted segmentation capabilities.
Creating a fundraising email that makes a big impact with your supporters isn’t always easy. We’ve put together five tips that we think will knock your fundraising goals out of the ballpark.
It sits there. Waiting. Begging for your attention in its boldface type. An unread email.
Choosing a subject for your email is one way to help your messages stand out and reach more people on your mailing list.
While you don’t have the power to control what comes out of people’s mouths (or keyboards) about your organization, you can make sure you’re doing everything to ensure those words are positive.
Picture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and graphics to really make sure that you crush it to get a stellar response. The work is done and you’ve finally clicked send. Your email is on its way to hundreds (or…
There’s no doubt that in order to secure more donations for your organization, your website needs a responsive website design. But don’t stop there. Here’s why you need to keep focusing on mobile.
Let’s talk about Tom Ahern’s method, the “You Test,” and see what works and what misses the mark with your donor communications.