Email Marketing

Email Marketing Featured Nonprofit Marketing

How to Control Marketing (That You Have No Control Over)

While you don’t have the power to control what comes out of people’s mouths (or keyboards) about your organization, you can make sure you’re doing everything to ensure those words are positive.

Email Marketing Featured Fundraising

Maximize ROI by Minimizing Spam Rates

Picture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and graphics to really make sure that you crush it to get a stellar response. The work is done and you’ve finally clicked send. Your email is on its way to hundreds (or…

Email Marketing Featured

Getting the Most Out of Your Online Forms

Online forms can help your nonprofit help others—whether you use them to improve your bottom line, acquire talented new workers, throw fundraising events or add members.

Email Marketing Featured Nonprofit Marketing Nonprofit Web Design

Why Nonprofits Need More Than Just a Responsive Website Design

There’s no doubt that in order to secure more donations for your organization, your website needs a responsive website design. But don’t stop there. Here’s why you need to keep focusing on mobile.

Email Marketing Featured Infographics Social Media

Digital Strategy and Your NPO [INFOGRAPHIC]

We live in a technologically advanced world. But we aren’t taking full advantage of it, according to the 2015 Digital Outlook Report by Care2, hjc and NTEN.

Email Marketing Featured

This Post Isn’t About You—And Your Donor Communications Aren’t, Either

Let’s talk about Tom Ahern’s method, the “You Test,” and see what works and what misses the mark with your donor communications.

Email Marketing

How Your Nonprofit’s Email Marketing Messages Can Avoid the Spam Folder

In nonprofit email marketing, there’s not much worse than creating an engaging campaign, building a compelling message and it ending up in the junk folder.

Email Marketing Nonprofit Marketing

The Truth About Email Graphics

Depending on which email client a person uses, there could be a default setting that automatically turns off the display of email graphics.

Email Marketing Nonprofit Marketing

Why Viral Marketing Should Motivate, Not Manipulate

Viral marketing campaigns don’t have to be complicated or expensive. In fact, the simpler the better.

Email Marketing Nonprofit Marketing

Three Ways to Mix Up Your Nonprofit Email Marketing Strategy

Use humor. That’s right. Even with a serious cause there are ways to incorporate humor into your nonprofit email marketing strategy. Take for example in their ask email below: