Picture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and graphics to really make sure that you crush it to get a stellar response. The work is done and you’ve finally clicked send. Your email is on its way to hundreds (or…
There’s no doubt that in order to secure more donations for your organization, your website needs a responsive website design. But don’t stop there. Here’s why you need to keep focusing on mobile.
Let’s talk about Tom Ahern’s method, the “You Test,” and see what works and what misses the mark with your donor communications.
In nonprofit email marketing, there’s not much worse than creating an engaging campaign, building a compelling message and it ending up in the junk folder.
Viral marketing campaigns don’t have to be complicated or expensive. In fact, the simpler the better.
Send lots of emails? Worried about Gmail’s new unsubscribe feature? Read this.
Use humor. That’s right. Even with a serious cause there are ways to incorporate humor into your nonprofit email marketing strategy. Take Water.org for example in their ask email below: