There’s no doubt that in order to secure more donations for your organization, your website needs a responsive website design. But don’t stop there. Here’s why you need to keep focusing on mobile.
Let’s talk about Tom Ahern’s method, the “You Test,” and see what works and what misses the mark with your donor communications.
In nonprofit email marketing, there’s not much worse than creating an engaging campaign, building a compelling message and it ending up in the junk folder.
Viral marketing campaigns don’t have to be complicated or expensive. In fact, the simpler the better.
Send lots of emails? Worried about Gmail’s new unsubscribe feature? Read this.
Use humor. That’s right. Even with a serious cause there are ways to incorporate humor into your nonprofit email marketing strategy. Take Water.org for example in their ask email below:
The nature of the internet has spawned a recent internet user trend: rise in popularity of e-newsletters. Among the blizzard of distractions, newsletters are a compact method of getting information on exactly what you want.