Unfortunately, many nonprofits don’t lean on customer experience to enrich their brands—and it’s costing them.
As fundraisers and marketers, we are the storytellers. We are the keepers of the lore of our organization. These five categories of stories are a helpful way of organizing stories for both our internal and external audiences.
Now, more than ever, nonprofits need to have better, smarter, more compelling branding if they want to make a case for their cause and make a lasting impact on the world.
If you’re thinking about starting a nonprofit and the plan is to use grants alone to get it funded—think again. So many first-timers think grants are the way to go as their main funding source.