Bloomerang

Bloomerang

What 3 Nonprofits Did On #GivingTuesday Instead of Asking For Money

On Giving Tuesday 2017, I received 86 emails from over 60 orgs. 83 were solicitations, and you can read a full analysis of them here. Three additional emails stood out to me from those 83. Perhaps these orgs recognized that most of the other nonprofits in the sector would be seeking donations. So, they instead…

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[VIDEO] How to Build a Strong Culture of Philanthropy

In this webinar, Lani Hart shows how to build a strong culture of philanthropy that values donors, places them at the center of the organization, and builds capacity and systems to support its fundraising success. Full Transcript: Steven:All right, Lani, my watch just struck 11:30 Eastern, so is it okay if I go ahead and…


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Fundraisers: Don’t Act Like a Tire Store On #GivingTuesday

The pinging started the weekend before Thanksgiving. My phone kept letting me know I was receiving a bunch of new emails. It did not stop until the day after Giving Tuesday. I’ve been interacting with nonprofits for most of my adult life. I’ve been making donations, signing up for newsletters, following nonprofits on Facebook and…

Bloomerang

An Analysis of 83 #GivingTuesday 2017 Email Appeals

In 2016, I received 40 email solicitations on Giving Tuesday from a mix of orgs I had given to previously and ones I had never given to (but engaged in some other way with). In 2017, that number rose to a whopping 83 through the normal course of interacting with nonprofits in my daily life….


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When #GivingTuesday And Donor-Advised Funds Collide

I have the privilege and honor of supporting a fairly large number of wonderful nonprofits both locally and nationally. A few years back, one of these organizations decided to begin a Giving Tuesday campaign. Before the day was over my wife and I had been solicited by them several times. By late afternoon, I was…

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[VIDEO] Last-Minute Strategies for Year-End Giving

The end of November is not too late! In this webinar, Alice L. Ferris, MBA, CFRE, ACFRE and James Anderson, CFRE discuss key strategies to maximize your year-end fundraising that you can still do now. Full Transcript: Steven:All right, Jim and Alice, okay if I kick us off officially? Alice:Absolutely. Steven:All right, great. Well, good…


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Key Donor Love Strategies to Keep Nonprofit Supporters Loyal

Donor retention is generally abysmal. On average, only 23% of first-time donors renew. Only 46% of all donors renew (Fundraising Effectiveness Project). Why, oh why, is this so? It’s because too many nonprofits make acquisition their priority and neglect retention. What’s the situation at your nonprofit? First, do you know your retention and upgrade rates?…

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[VIDEO] How to Solve Your Donor Retention Problem

What is the donor retention problem and how do nonprofits solve it? In this video, Amy Eisenstein sits down with Claire Axelrad, fundraising coach, blogger and creator of Clairification — her own mini online fundraising school, to discuss how you can increase donor retention at your nonprofit.. We’re proud to sponsor Amy Eisenstein’s video series! Be sure to check back…


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The Nonprofit Wrap-Up – November 2017

We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of November. Are you overlooking the most important relationships? – “Your board can be your ambassadors, allies, volunteers and brain trust. But developing a board takes time, trust and hard work. It takes building relationships.” Read…

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[FREE DOWNLOAD] First-Time Donor Communication Plan Template

The lack of a documented communications plan is something nonprofits of all shapes and sizes struggle with, especially when it comes to communication with first-time donors. How and when you respond to first-time donors can direct whether or not they’ll give again. The average first-time donor retention rate is only 23%. For donors who give less…