Frogloop

Frogloop

Facebook and Instagram’s Latest Marketing Tools for Nonprofits

Social media marketing has become an integral part of building online community and advocacy. Through social media channels nonprofits are able to engage directly with their audiences, fundraise a bit, and have important conversations about the critical issues they work on. Facebook and Instagram are two of the most popular social media networks that nonprofits…

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5 Nonprofit Marketing and Fundraising Trends for 2017

In just a few hours we will ring in 2017. Now is a good time for nonprofits to not only reflect on the impact and lessons learned from your 2016 marketing and fundraising strategies, but to also begin preparing for the year to come. With the rapid evolution of tech and increasing noise on social…


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6 Lessons Nonprofits Can Learn from the Private Sector

The way we do things in the nonprofit world often differs from the way the private sector operates. While there is good reason for nonprofits to have distinct business models, there are some things that the private sector does right that nonprofits could really benefit from by incorporating them into their own business models.

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#GivingTuesday Results Show a 20% Increase in Donations

The trend with #GivingTuesday continues as we see increasing numbers in donations every year. According to data from Blackbaud, there was a 20% increase in online donations this year as compared to 2016 and a whopping increase of 317% since the movement’s inception in 2012. Blackbaud alone processed $47.7 million in donations to more than 6,700…


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6 Fundraising Trends About Millennials You Need to Know

Millennials often think of themselves as the socially conscious generation. As your organization continues to look for funding opportunities, consider millennials as a viable target market, since they are your future donor base. Achieve, in partnership with the Case Foundation, released valuable insight into how millennials interact with the causes that matter to them. The report…

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6 Tips for Getting the Most out of Your Year-End Fundraising

Online donations in December increased from 17.8% in 2014 to 19.8% in 2015. The trend is clear: People tend to donate to organizations more around the holidays than any other time of the year. This is why year-end fundraising is so important to livelihood of nonprofits.


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Can Nonprofits Raise More Money with Apple Pay?

Good news for nonprofits. Apple just announced that Apple Pay will now allow nonprofits to use the service for donations. Apple used to ban iOS apps from using Apple Pay to collect funds, meaning that charities needed to use third-party apps or outside services to process donations. Now, nonprofits can incorporate a donate button that…

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3 Ways to Step-Up Your Data Game

Data can help purpose-driven organizations make better decisions and achieve greater impact. This much is agreed upon. However, in a 2016 survey of nonprofit professionals conducted by EveryAction and Nonprofit Hub, only 6% of respondents felt their organizations were effectively using the data at their disposal. In other words, we while we know data is…


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Best Practices to Increase Email Conversions

There are a lot of strategies that go into a well-developed and successful email marketing program. Some “experts” say that the most important element is that the subject line needs to be provocative. Some say the most the important strategy is to decide who the sender of the email will be and that’s what your…

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5 Things You Need to Know About the Newly Launched Facebook Fundraising

Facebook just launched a way for your nonprofit to raise money directly on the social network platform: Facebook Fundraising. This launch raises so many questions: will this work for year-end fundraising? Will this work at all? What are the benefits to using Facebook Fundraising? What are the downfalls? How do you know if this is…