John Haydon

John Haydon

Does Your Nonprofit Need an Explainer Video?

You’ve seen explainer videos. They’ve been around for a while but this year we’re seeing an explosion of these short, power-packed, emotionally compelling animated videos. Explainer videos usually have no talking heads or live footage. Instead, these videos are studio-produced using motion graphics, photographs, text on screen, background music and sometimes narration. The key factor…

John Haydon

Is Your Fundraising Appeal Turning Off Your Donor?

Most nonprofits love statistics. They remind staff and board members why their work matters. And statistics can be helpful when reporting outcomes or applying for grants. But using statistics can actually hurt your fundraising appeals. Statistics can turn a emotionally compelling fundraising appeal into a total bummer. In one study by the University of Oregon,…


John Haydon

How to Create Powerful Email Drip Campaigns for Your Nonprofit

You probably already know that email is one of the most effective digital channels for fundraising and donor retention. Email is also powerful for nurturing relationships with peer-to-peer fundraisers. What is an Email Drip Campaign? An email drip-campaign (aka email series) is an email marketing strategy to drive actions over the course of the campaign. Drip…

John Haydon

7 Simple Ways To Increase Donations For Your Nonprofit

Acquiring a new donor is more expensive than keeping a current donor. At least 5 times more expensive! Plus, the lifetime dollar value of a happy donor is way more than the value of a donor who only gives once (d’uh). Most nonprofits know this, but it seems like many still spend a larger amount…


John Haydon

How CRM Software Catapults Your Fundraising to New Heights

The most common form of nonprofit software CRM software (Constituent Relationship Management). CRM software can help you organize your donor data and improve your communication strategies, but have you ever wondered how CRM software can help you excel at fundraising? Helpful CRM Software Features Each CRM or donor database is different, but most have similar…

John Haydon

How to Engage Social Media Followers With Storytelling

One of my very first cars was a yellow 1972 VW Super Beetle. It was beautiful and simple and had lots of pep. But after the starter died, the only way to start it was to pop the clutch as I rolled down a hill. I loved that bug dearly. The Nonprofit Storytelling Tour I…


John Haydon

Crowdfunding and Peer-to-Peer: Key Differences You Need To Know

What are the key differences between crowdfunding and peer-to-peer campaigns? Both might seem similar, they can serve your nonprofit in different ways. Here are the three biggest questions you should ask yourself when deciding between crowdfunding or peer-to-peer fundraising: What are your goals? Is now the right time? How can I effectively use these methods?…

John Haydon

How Many of Your Donors Use Facebook? Here’s Your Answer!

If you’ve ever wondered how many of your donors, subscribers, and volunteers use Facebook, this step-by-step blog post will show you exactly how to find out. Don’t assume that all your supporters use Facebook You already know that there are over 2 billion people using Facebook and that over 53% of Americans login every day….


John Haydon

How Many of Your Donors Use Facebook? Here’s Your Answer!

If you’ve ever wondered how many of your donors, subscribers, and volunteers use Facebook, this step-by-step blog post will show you exactly how to find out. Don’t assume that all your supporters use Facebook You already know that there are over 2 billion people using Facebook and that over 53% of Americans login every day….

John Haydon

5 Savvy Strategies to Boost Facebook Engagement That You’re Probably Overlooking

If you’re like most smart marketers, you realize that engagement on Facebook is a moving target. Strategies that once worked to boost Facebook engagement, now get dismal results. And strategies that go against the grain work surprisingly well. Facebook Pages have also evolved over the years, helping marketers understand their audiences better, target more specific…