John Haydon

John Haydon

Are you asking your donors for more than money?

Have you considered the other gift your donors give you? Here’s a hint: what might be even more valuable to you than money? That’s right – time. Often donors are aware that time is part of their gift. It’s intentional. Think about attending a fundraising event. Or filling out a survey. (Of course, sometimes, it’s…

John Haydon

5 Tech-Savvy Fundraising Strategies for Your Next Event

One of the most tried and true fundraising strategies for most nonprofits is events. But are you getting the most out of your events? After all, the people who attend are your most important supporters. These people give you their time – something they’ll never get back. So how do you get more people excited…


John Haydon

Engage More Donors With Your Brand This Year-End

With the A/C on full blast and cold brew in hand, it’s hard to think about the negative wind chill and cups of hot cocoa that await us come December. But as one of Big Duck’s resident fundraising mavens, year-end campaign season–often dubbed “a nonprofit’s most financially rewarding time of the year” – is always on…

John Haydon

How to Create Deeper Relationships with Donor Communications

Suppose a donor calls you on the phone. Will you know who they are, instantly? Maybe: if you work at a small enough organization. But research has shown that most people have only 150 real friends of their own. The chances that you’re going to remember hundreds or thousands of your organization’s supporters off the top of…


John Haydon

Monthly Giving: 7 Reasons It’s a Must for Every Nonprofit

Over the past few years, I’ve stressed the importance of monthly giving to my clients. I’ve learned a lot about what works and what doesn’t and I’ll be sharing it next week (more on that below). One thing I have learned is that monthly giving is a “must have”, not a “nice to have”. Here…

John Haydon

3 Successful Communication Strategies for Effective Donor Retention

The donor lifecycle describes the relationship between fundraiser and donor. You inform donors about your mission, make the “ask”, express gratitude, communicate results, and repeat. The goal: retention. The key to effective donor communication is to close the gap between making a donation and the impact that these contributions will make. Here are 3 communication…


John Haydon

Get More Repeat Donors: Do You Have Systems to Convert More New Donors?

With tremendous effort, you nailed your year-end campaign. You segmented your letter to eight different audiences. You hand-addressed the envelopes to your major donors. And you even made follow up phone calls to potential donors. In short, you put your blood, sweat and tears into that year-end campaign. We all know it. Fundraising can be…

John Haydon

Happy or Sad Fundraising Stories: Which Works Best?

The single most important element of any fundraising campaign are the fundraising stories. Technology, your ad budget, or a fancy fundraising app will never replace solid fundraising stories based on the 4 P’s: Person: Your story is about one person with a problem that needs solving. Problem: Your story has a problem the donor can solve….


John Haydon

Facebook Scandal: Why Email Matters NOW More Than Ever

No doubt you’ve heard that Facebook and Cambridge Analytica used micro-targeted ads to influence US citizens’ voting decisions. Pretty scary stuff, from the social brand that “wants the world more open and connected”. Will people leave Facebook in droves? Nope. Will users switch to another social network? Nope. Will users be less trustful about what they click…

John Haydon

How Your Nonprofit Can Improve Productivity and Combat Digital Distraction

Ever hear of something called “Nomophobia“? The word itself is an abbreviation for  “no-mobile-phone-phobia” and refers to the anxiety you feel when you don’t have your mobile phone handy or have a signal. It is one of a growing number of “digital diseases” that can cause painful physical symptoms as well as mental health issues that ultimately…