John Haydon

John Haydon

Why Is Video Content Missing From Your Nonprofit’s Marketing Strategy?

What would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards? I know the storyboards seem pretty cool, but if you have to choose just one, you’d probably watch the movie. The movie conveys the action, the emotion, and the narrative much more powerfully…

John Haydon

Marketing Your Fundraising Event – 5 Creative Strategies

Marketing your fundraising event is arguably one of the most important aspects of holding a fundraiser. If you don’t promote your event, how will people know about it? And if no one knows about it, how will you receive donations? Your focus must be on properly marketing your fundraising event to avoid empty seats and…


John Haydon

3 Marketing Lessons From the Legendary Ty Webb

If you grew up in the 80s, you probably saw Caddyshack. It is unarguably one of the funniest movies ever made. Even if you find golf boring. One of the main characters is Ty Webb (Chevy Chase), a talented golfer who offers the following golf tips to his caddy, Danny (Michael O’Keefe): Ty’s advice could apply…

John Haydon

How to Make Your Marketing Emails Stand Out in Your Donor’s Inbox

Despite the unfounded rumors of its death, email is still one of the most effective ways to engage, convert, and retain donors. And the number of people using email is only going to increase. But there’s just one problem: Your marketing emails are not the only emails your donors receive. There are virtually hundreds of…


John Haydon

3 Marketing Best Practices that are Painfully Obvious to Brain Scientists

In the constantly changing world of social media, marketing automation, and content, marketing best practices are often the one thing you can rely on. Especially if those best practices are solidly grounded in brain science. Marketing best practices based on things like storytelling and loss aversion might seem new and exciting to some marketers. But…

John Haydon

How to Make Donors Feel So Awesome, They Can’t Help but Give More to Your Nonprofit

It’s easy to get complacent about your donors. You spend so much time cultivating new prospects and building relationships that once someone makes a gift, you tend to mark them off the list and move on to the next prospect. Unfortunately, that leads to a never-ending stream of lapsed donors, which in turn forces us…


John Haydon

Get Your Nonprofit Grant Funded By Asking These 5 Questions

Every nonprofit grant proposal is both a funding opportunity and a chance to share your vision and connect with a new audience. But how can you most effectively convey your message and compel foundations to support your program? To write a great grant proposal sure to impress those all important Program Officers, ask yourself these…

John Haydon

How To Write A Foolproof Nonprofit Marketing Plan

One thing that separates successful nonprofit marketing campaigns from the unsuccessful ones isn’t ad budgets or audience size. And it certainly isn’t that viral video. It’s planning. All successful marketing campaigns start with a written marketing plan that serves to: Inspire action – A solid plan inspires action. Partners, sponsors, fundraisers, and supporters all need…


John Haydon

5 Questions for Paula Van Ness – Founder of 12by12by12

One thing that unites our divided nation is a concern about America’s future. The stakes are high. These are challenging times for thousands of nonprofit organizations across the country protecting our most vulnerable populations. 12by12by12 (SM) invites a community of donors and advocates to join together in steady and consistent giving to great organizations doing important work….

John Haydon

Increase Fundraising Results by Making Your Donor FEEL Like a Hero

Donors don’t give because they’re generous. They give because it feels great. And being a hero feels the best. This isn’t just unicorn thinking. It’s a phenomenon that’s hard-wired deeply in the human brain from millions of years of evolution. (Yay, science!) When you tell donors they can “feed hungry children”, “stop human trafficking” or…