John Haydon

John Haydon

3 Big Fundraising Metrics Your Nonprofit Absolutely Needs to Measure

Being “data-driven” is easier said than done. But where do you start? And which fundraising metrics should you measure? Books, like Data Driven Nonprofits, by Steve MacLaughlin help address some of these concerns, but not all, and the reality is that a lot of the onus to answer these questions isn’t on development staff, but…

John Haydon

Nonprofit Payment Processing: Everything You Need to Know

A payment processor is a company that handles all your online transactions. Payment processing handles donation transactions between your organization’s bank and your donor’s bank. As you might expect, payment processor also have multiple security measures in place to protect your organization and your donors. Why do you need a payment processor? In order to accept…


John Haydon

How to Use Facebook Live to Raise Money For Your Nonprofit

You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and…

John Haydon

How To Thank Your Donor Like You Mean It

Did you ever receive a thank-you note from a child you had given a present and thought, “His mother made him write that”? Awkward thank-yous from a child can be cute. From a nonprofit, to its donors, they’re a turn-off. Why Thanking Donors Well is Worth It Whether it’s a first-time donor or a loyal…


John Haydon

How to Create a Prosperous Fundraising Campaign

My son and I go camping with the Boy Scouts almost every month. Even in the winter. 🙂 Scouts develop meal plans, assign kitchen duties and other roles. They pack tents and cooking gear, and prepare for almost every possible situation. And because they thoroughly prepare, every camping trip is successful (read: no trips to…

John Haydon

Does Your Nonprofit Need an Explainer Video?

You’ve seen explainer videos. They’ve been around for a while but this year we’re seeing an explosion of these short, power-packed, emotionally compelling animated videos. Explainer videos usually have no talking heads or live footage. Instead, these videos are studio-produced using motion graphics, photographs, text on screen, background music and sometimes narration. The key factor…


John Haydon

Is Your Fundraising Appeal Turning Off Your Donor?

Most nonprofits love statistics. They remind staff and board members why their work matters. And statistics can be helpful when reporting outcomes or applying for grants. But using statistics can actually hurt your fundraising appeals. Statistics can turn a emotionally compelling fundraising appeal into a total bummer. In one study by the University of Oregon,…

John Haydon

How to Create Powerful Email Drip Campaigns for Your Nonprofit

You probably already know that email is one of the most effective digital channels for fundraising and donor retention. Email is also powerful for nurturing relationships with peer-to-peer fundraisers. What is an Email Drip Campaign? An email drip-campaign (aka email series) is an email marketing strategy to drive actions over the course of the campaign. Drip…


John Haydon

7 Simple Ways To Increase Donations For Your Nonprofit

Acquiring a new donor is more expensive than keeping a current donor. At least 5 times more expensive! Plus, the lifetime dollar value of a happy donor is way more than the value of a donor who only gives once (d’uh). Most nonprofits know this, but it seems like many still spend a larger amount…

John Haydon

How CRM Software Catapults Your Fundraising to New Heights

The most common form of nonprofit software CRM software (Constituent Relationship Management). CRM software can help you organize your donor data and improve your communication strategies, but have you ever wondered how CRM software can help you excel at fundraising? Helpful CRM Software Features Each CRM or donor database is different, but most have similar…