John Haydon

John Haydon

Top 10 Mistakes That Cause First-Time Donors to Leave [INFOGRAPHIC]

Any fundraiser will agree that keeping a first-time donor happy is cheaper than replacing that donor. In fact, attracting and acquiring a new donor is about 7 times more expensive than keeping an existing donor. Even if you’re not a math wiz, you can see that the surest way to positive net revenue is to…

John Haydon

5 Simple Tips for a More Impressive Twitter Profile

Is your Twitter profile follow-worthy? Or are you unknowingly turning people away, leaving them confused or unimpressed? Your Twitter profile very is different from many other social profiles. On Facebook, LinkedIn, and other social networks, you have lots of space for your bio, links, and other elements. Not so with Twitter: Limited space: Twitter allows…


John Haydon

5 New Facebook Page Features You Probably Missed [Video Tutorial]

Over the past few months Facebook has added several new Facebook Page Features including video covers and linking Groups. Of course you’re busy so you may have missed the memo. At the bottom of this post is a quick video tour of: 1. Page preview reports – When users mouse over your Facebook Page name…

John Haydon

Welcome Emails: 10 Essential Elements For Every Nonprofit [INFOGRAPHIC]

Welcome emails are an essential part of your email marketing strategy. It’s that first impression a new donor or volunteer experiences. And that first experience often determines whether they’ll keep coming back. Plus, compared to email newsletters, welcome emails have high engagement rates – an average read rate of 34%. Welcome Emails: Essential Elements For Every…


John Haydon

How Much Time Should You Spend on Social Media?

I’m sure you have asked this in your work. Just know that you are not alone! I honestly can say that I love this question, because it lets me give advice, which I pretty much live for, and I can get on my social media soapbox, which I also enjoy! You know that I love…

John Haydon

Capital Campaign Fundraising: 4 Steps to Nonprofit Success

There’s no doubt that when it comes to nonprofit fundraising success, one of the most intimidating strategies is capital campaign fundraising. If you’re not familiar, a capital campaign is an initiative to raise money for a large scale project over a long period of time. The goal is usually to complete a new building or…


John Haydon

Facebook is Changing How Your Website Looks – Are You Ready?

In their continued effort to reduce click bait and fake news, Facebook is changing how links appear in the News Feed. Previously, Facebook let publishers customize the title, description, and images for links. This was great for nonprofits, especially if their websites that lacked compelling titles and images. But now, Facebook is eliminating the ability…

John Haydon

How to Manage Social Media During Your Summer Vacation

If you’re like the participants in a recent Harvard study, you work during vacation. You may even skip vacation like the 35% who work over 50 hours a week. The thing is, we’re not machines. We’re animals. And like most animals, we need to rest, unplug, and reset. But it might not be easy for…


John Haydon

7 Steps to Recycling Your Best Content

Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, analyze what they like, and publish updates that will engage fans. It’s not easy. But you’ve done it before. Remember that picture you posted last year that you still brag about?…

John Haydon

5 Nonprofit Marketing Myths That Still Need Debunking

In less than two decades nonprofit marketing has evolved into a completely different animal. The widespread use of social media and mobile devices means that your donors are now always connected (and more distracted) than ever before. 5 Nonprofit Marketing Myths That Still Need Debunking Savvy nonprofits have embraced this change. They’re using email, content,…