John Haydon

John Haydon

5 Nonprofit Marketing Myths That Still Need Debunking

In less than two decades nonprofit marketing has evolved into a completely different animal. The widespread use of social media and mobile devices means that your donors are now always connected (and more distracted) than ever before. 5 Nonprofit Marketing Myths That Still Need Debunking Savvy nonprofits have embraced this change. They’re using email, content,…

John Haydon

Storytelling in the Digital Age: A Guide for Nonprofits

It goes without saying that storytelling is integral to connecting with supporters. In an age of constant distraction, storytelling hooks people in. It gets their attention and drives action. For example, the Humane Society of Northeast Georgia published a horrific story about the abuse of over 400 dogs: They present the problem, and then, of…


John Haydon

How to Add Urgency to Your Fundraising Appeals Without Being Pushy

Most fundraisers agree that you won’t hit your goal unless your fundraising appeals ask for the gift. You have to ask the right people, in the right way, at the right time. But just asking is not enough. Your fundraising appeals need to answer this simple question: Why now? Like you, your supporters are constantly bombarded…

John Haydon

Why Is Video Content Missing From Your Nonprofit’s Marketing Strategy?

What would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards? I know the storyboards seem pretty cool, but if you have to choose just one, you’d probably watch the movie. The movie conveys the action, the emotion, and the narrative much more powerfully…


John Haydon

Marketing Your Fundraising Event – 5 Creative Strategies

Marketing your fundraising event is arguably one of the most important aspects of holding a fundraiser. If you don’t promote your event, how will people know about it? And if no one knows about it, how will you receive donations? Your focus must be on properly marketing your fundraising event to avoid empty seats and…

John Haydon

3 Marketing Lessons From the Legendary Ty Webb

If you grew up in the 80s, you probably saw Caddyshack. It is unarguably one of the funniest movies ever made. Even if you find golf boring. One of the main characters is Ty Webb (Chevy Chase), a talented golfer who offers the following golf tips to his caddy, Danny (Michael O’Keefe): Ty’s advice could apply…


John Haydon

How to Make Your Marketing Emails Stand Out in Your Donor’s Inbox

Despite the unfounded rumors of its death, email is still one of the most effective ways to engage, convert, and retain donors. And the number of people using email is only going to increase. But there’s just one problem: Your marketing emails are not the only emails your donors receive. There are virtually hundreds of…

John Haydon

3 Marketing Best Practices that are Painfully Obvious to Brain Scientists

In the constantly changing world of social media, marketing automation, and content, marketing best practices are often the one thing you can rely on. Especially if those best practices are solidly grounded in brain science. Marketing best practices based on things like storytelling and loss aversion might seem new and exciting to some marketers. But…


John Haydon

How to Make Donors Feel So Awesome, They Can’t Help but Give More to Your Nonprofit

It’s easy to get complacent about your donors. You spend so much time cultivating new prospects and building relationships that once someone makes a gift, you tend to mark them off the list and move on to the next prospect. Unfortunately, that leads to a never-ending stream of lapsed donors, which in turn forces us…

John Haydon

Get Your Nonprofit Grant Funded By Asking These 5 Questions

Every nonprofit grant proposal is both a funding opportunity and a chance to share your vision and connect with a new audience. But how can you most effectively convey your message and compel foundations to support your program? To write a great grant proposal sure to impress those all important Program Officers, ask yourself these…