John Haydon

John Haydon

50 Big Fundraising Lessons from #BloomCon

This week, I attended BloomCon, the annual conference sponsored by Bloomerang. The focus is on donor retention, which the Bloomerang staff keeps a close eye on. The lineup of speakers was the best around. And because they were dishing out fundraising lessons, I thought I’d share some of the best ones with you. Fundraising Lessons…

John Haydon

Dear Accidental Nonprofit Marketer – You Were Born to Tell Great Stories

You are the accidental nonprofit marketer who’s been asked to create content for your organization. But you have mixed feelings about it. On the one hand, you’re excited to express your creativity. But you’re also afraid that your creativity somehow won’t be enough. Fortunately, YOU (like all humans) are hardwired for storytelling. You are fundamentally equipt…


John Haydon

Make a Bigger Impact with a Nonprofit Mentor

Now more than ever, it’s important for nonprofits to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t. Having a mentor…

John Haydon

Tackle Your Fear of Social Media: 3 Tips for Nonprofits

Starting out on social media can be a scary for nonprofits. Common fears include: “Our client and staff identities need to be protected at all costs or lives will be at risk.” Example: A domestic violence shelter. “We are worried that potential clients who need us will be less likely to seek our services if they…


John Haydon

5 Biggest Nonprofit Storytelling Mistakes to Avoid

Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal. That’s because human beings are hardwired for nonprofit storytelling. We are, as a species, addicted to story. Even when the body goes to sleep, the mind…

John Haydon

Should You Build Your Nonprofit Website with Drupal or WordPress?

Thinking about using a Content Management System (CMS) for your nonprofit website? You need to know how many of your finite resources you are willing to put into building and growing your online community. Which Content Management System (CMS) is best? Before picking a CMS system like Drupal or WordPress your stakeholders need to determine…


John Haydon

How to use the Pareto Principle to Boost Marketing ROI

The Pareto Principle, aka the 80:20 rule, was named after an Italian pea farmer named Pareto. Pareto discovered that 80% of his peas came from 20% of the pods in his garden. Today, the Pareto Principle is used in almost every facet of business, from human resources to manufacturing to sales, and of course marketing. If you…

John Haydon

5 Proven Online Donor Stewardship Techniques You Can Start Today

With online donations becoming the go-to way for donors to make contributions, it’s not surprising that donor stewardship should include ways to cultivate relationships online. Online stewardship adds variety to your outreach. By using online stewardship, nonprofits can reach donors on platforms they already use to communicate with friends and relatives. Here are five techniques…


John Haydon

Top 5 Nonprofit Conferences for 2017

There are so many amazing nonprofit conferences to choose from, many more than even just 3 years ago! So trying to figure out which conferences to attend can be daunting. Here are 5 of the most notable, can’t-miss nonprofit conferences in 2017 (in no particular order). 1. Cause Camp Cause Camp is a nonprofit conference by…

John Haydon

7 Ways to Make 2017 A Happy Healthy Year for You and Your Nonprofit

We are all familiar with the tradition of making a New Year’s resolution where we promise to start a self-improvement habit or stop an unhealthy one. But what if everyone in your nonprofit pledged to initiate an activity that promoted organizational well-being and resulted in improved productivity? As we write in our book, The Happy…