John Haydon

John Haydon

Monthly Giving: 7 Reasons It’s a Must for Every Nonprofit

Over the past few years, I’ve stressed the importance of monthly giving to my clients. I’ve learned a lot about what works and what doesn’t and I’ll be sharing it next week (more on that below). One thing I have learned is that monthly giving is a “must have”, not a “nice to have”. Here…

John Haydon

3 Successful Communication Strategies for Effective Donor Retention

The donor lifecycle describes the relationship between fundraiser and donor. You inform donors about your mission, make the “ask”, express gratitude, communicate results, and repeat. The goal: retention. The key to effective donor communication is to close the gap between making a donation and the impact that these contributions will make. Here are 3 communication…


John Haydon

Get More Repeat Donors: Do You Have Systems to Convert More New Donors?

With tremendous effort, you nailed your year-end campaign. You segmented your letter to eight different audiences. You hand-addressed the envelopes to your major donors. And you even made follow up phone calls to potential donors. In short, you put your blood, sweat and tears into that year-end campaign. We all know it. Fundraising can be…

John Haydon

Happy or Sad Fundraising Stories: Which Works Best?

The single most important element of any fundraising campaign are the fundraising stories. Technology, your ad budget, or a fancy fundraising app will never replace solid fundraising stories based on the 4 P’s: Person: Your story is about one person with a problem that needs solving. Problem: Your story has a problem the donor can solve….


John Haydon

Facebook Scandal: Why Email Matters NOW More Than Ever

No doubt you’ve heard that Facebook and Cambridge Analytica used micro-targeted ads to influence US citizens’ voting decisions. Pretty scary stuff, from the social brand that “wants the world more open and connected”. Will people leave Facebook in droves? Nope. Will users switch to another social network? Nope. Will users be less trustful about what they click…

John Haydon

How Your Nonprofit Can Improve Productivity and Combat Digital Distraction

Ever hear of something called “Nomophobia“? The word itself is an abbreviation for  “no-mobile-phone-phobia” and refers to the anxiety you feel when you don’t have your mobile phone handy or have a signal. It is one of a growing number of “digital diseases” that can cause painful physical symptoms as well as mental health issues that ultimately…


John Haydon

5 Steps to Thanking Donors So They’ll Never Forget You

Giving makes us feel good. That’s why we do it. And if you want donors to keep doing it, you need to keep the feeling going. You begin that process with a great thank you. 1. Craft something meaningful – to the donor This is not an opportunity to praise your organization or its work….

John Haydon

How to Pick the Right Editorial Calendar Software for Your Nonprofit

You are ready to implement an editorial calendar, but what should it look like? What software should you use? There’s no one-size-fits-all. Here are three questions to help you make the right choice for your nonprofit. 1. What Is It That We Can’t See Now? Editorial calendars can help solve lots of problems. But it’s…


John Haydon

This One Simple Habit Will Make You More Productive

You have big goals you’d like to achieve. But many of these goals have been on your list for the past few years. If you’re so smart, why can’t you accomplish your goals? You’re smart, passionate and hard-working. But some days, you realize you did nothing towards your important goals. What does it really take…

John Haydon

4 Editorial Best Practices All Nonprofits Should Adopt

We know from years of research, including the 2018 Nonprofit Communications Trends Report by Nonprofit Marketing Guide, that nonprofits that use editorial best practices are much more likely to produce effective communications. That means more program participants, more donors, more volunteers, more awareness, and more overall engagement and understanding of your work. If you want…