John Haydon

John Haydon

How Many of Your Donors Use Facebook? Here’s Your Answer!

If you’ve ever wondered how many of your donors, subscribers, and volunteers use Facebook, this step-by-step blog post will show you exactly how to find out. Don’t assume that all your supporters use Facebook You already know that there are over 2 billion people using Facebook and that over 53% of Americans login every day….

John Haydon

5 Savvy Strategies to Boost Facebook Engagement That You’re Probably Overlooking

If you’re like most smart marketers, you realize that engagement on Facebook is a moving target. Strategies that once worked to boost Facebook engagement, now get dismal results. And strategies that go against the grain work surprisingly well. Facebook Pages have also evolved over the years, helping marketers understand their audiences better, target more specific…


John Haydon

How to Leverage Your Giving Tuesday Event as a Springboard for Year-End Fundraising

Giving Tuesday 2017 is scheduled for November 28th. It will be the 6th Giving Tuesday event so far, and will no doubt be the most successful. Starting in 2012, total giving each year has continued to spike upward. More people are giving, and more nonprofits are participating. If you’ve participated in Giving Tuesday before, you…

John Haydon

Why This Obscure Nonprofit Wouldn’t Exist Without Their Social Media Management Tool

How do you build a community around a sport you invented and no one ever heard of? How do you attract potential target audiences & partners to develop the idea? How do you get people enthusiastic for a ridiculous idea and how do you turn them into ambassadors? We put all our money on Facebook…


John Haydon

Top 10 Mistakes That Cause First-Time Donors to Leave [INFOGRAPHIC]

Any fundraiser will agree that keeping a first-time donor happy is cheaper than replacing that donor. In fact, attracting and acquiring a new donor is about 7 times more expensive than keeping an existing donor. Even if you’re not a math wiz, you can see that the surest way to positive net revenue is to…

John Haydon

5 Simple Tips for a More Impressive Twitter Profile

Is your Twitter profile follow-worthy? Or are you unknowingly turning people away, leaving them confused or unimpressed? Your Twitter profile very is different from many other social profiles. On Facebook, LinkedIn, and other social networks, you have lots of space for your bio, links, and other elements. Not so with Twitter: Limited space: Twitter allows…


John Haydon

5 New Facebook Page Features You Probably Missed [Video Tutorial]

Over the past few months Facebook has added several new Facebook Page Features including video covers and linking Groups. Of course you’re busy so you may have missed the memo. At the bottom of this post is a quick video tour of: 1. Page preview reports – When users mouse over your Facebook Page name…

John Haydon

Welcome Emails: 10 Essential Elements For Every Nonprofit [INFOGRAPHIC]

Welcome emails are an essential part of your email marketing strategy. It’s that first impression a new donor or volunteer experiences. And that first experience often determines whether they’ll keep coming back. Plus, compared to email newsletters, welcome emails have high engagement rates – an average read rate of 34%. Welcome Emails: Essential Elements For Every…


John Haydon

How Much Time Should You Spend on Social Media?

I’m sure you have asked this in your work. Just know that you are not alone! I honestly can say that I love this question, because it lets me give advice, which I pretty much live for, and I can get on my social media soapbox, which I also enjoy! You know that I love…

John Haydon

Capital Campaign Fundraising: 4 Steps to Nonprofit Success

There’s no doubt that when it comes to nonprofit fundraising success, one of the most intimidating strategies is capital campaign fundraising. If you’re not familiar, a capital campaign is an initiative to raise money for a large scale project over a long period of time. The goal is usually to complete a new building or…