John Haydon

John Haydon

How to use the Pareto Principle to Boost Marketing ROI

The Pareto Principle, aka the 80:20 rule, was named after an Italian pea farmer named Pareto. Pareto discovered that 80% of his peas came from 20% of the pods in his garden. Today, the Pareto Principle is used in almost every facet of business, from human resources to manufacturing to sales, and of course marketing. If you…

John Haydon

5 Proven Online Donor Stewardship Techniques You Can Start Today

With online donations becoming the go-to way for donors to make contributions, it’s not surprising that donor stewardship should include ways to cultivate relationships online. Online stewardship adds variety to your outreach. By using online stewardship, nonprofits can reach donors on platforms they already use to communicate with friends and relatives. Here are five techniques…


John Haydon

Top 5 Nonprofit Conferences for 2017

There are so many amazing nonprofit conferences to choose from, many more than even just 3 years ago! So trying to figure out which conferences to attend can be daunting. Here are 5 of the most notable, can’t-miss nonprofit conferences in 2017 (in no particular order). 1. Cause Camp Cause Camp is a nonprofit conference by…

John Haydon

7 Ways to Make 2017 A Happy Healthy Year for You and Your Nonprofit

We are all familiar with the tradition of making a New Year’s resolution where we promise to start a self-improvement habit or stop an unhealthy one. But what if everyone in your nonprofit pledged to initiate an activity that promoted organizational well-being and resulted in improved productivity? As we write in our book, The Happy…


John Haydon

Donor Recognition Ideas to Keep Them Coming Back

Thanking your donors is critically important if you want them to continue to be your donors. There are countless things you can do to recognize donors, but here are my favorite ways The post Donor Recognition Ideas to Keep Them Coming Back appeared first on John Haydon.

John Haydon

7 Marketing Habits to Strengthen in the New Year

Goals, goals, goals were made to be loved. Everyone’s talking about setting goals, writing them down, and eliminating the one’s that don’t matter. But goals are nothing but an end – a destination. According to Buddhism (and common sense), the attainment of a goal is the merely the effect of causes you’ve made. According to…


John Haydon

29 Email Subject Line Examples to Inspire More Opens on December 31st

With 12/31 one week away, you’ve probably put the finishing touches on your email fundraising campaigns. All scheduled and ready to go so you can enjoy the holidays with family and friends. But if you’re still tweaking your messages, I’ve got three important tips for you to get more from your December 31st fundraising emails:…

John Haydon

How to Retain First-Time Donors With Your Email Welcome Series

You’ve worked hard to launch a successful online fundraiser. Your fundraising story hits people in the feels, and you’ve distributed that story across your social networks. To your amazement and relief, people are actually donating. Your plan is working! But in the back of your mind, you worry that many of these first-time donors won’t…


John Haydon

Smart Fundraisers Don’t Raise Money This Way. So Why Are You Doing it With Email?

A friend of mine recently expressed frustration over her boss not getting the value of email fundraising, which according to M+R is the most effective channel for online fundraising. Like many nonprofits, her organization is trying to raise money by blasting their email list. They’re not segmenting their list, and they’re not personalizing their email…

John Haydon

5 Thank You Page Best Practices for Any Nonprofit

Ah, the humble Thank You page – the forgotten sidekick of the donation page. After all, the donation page does the hard work of converting donors. But is your Thank You page really just an afterthought? Why your Thank You page matters While it’s true that your donation page is largely responsible for converting donors,…