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How to Attract & Keep Donors Using Text Messaging

For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them. Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s…

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5 Ingredients to Make Your Nonprofit-Corporate Partnership Succeed

  A few days ago, I was strolling along the foggy coast in Northern California when I noticed a cormorant flying in “v” formation with a flock of pelicans. A week later, I saw a pelican flying with a flock of cormorants. I’ve been watching these birds for years and never saw them co-mingle in…


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5 Simple Tips for a More Impressive Twitter Profile

Is your Twitter profile follow-worthy? Or are you unknowingly turning people away, leaving them confused or unimpressed? Your Twitter profile very is different from many other social profiles. On Facebook, LinkedIn, and other social networks, you have lots of space for your bio, links, and other elements. Not so with Twitter: Limited space: Twitter allows for…

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How to Manage Social Media During Summer Vacation

If you’re like the participants in a recent Harvard study, you work during vacation. You may even skip vacation like the 35% who work over 50 hours a week. The thing is, we’re not machines. We’re animals. And like most animals, we need to rest, unplug, and reset.  But it might not be easy for you…


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My Friday Edit: Restoring My Faith in Tech

Santorini, Greece/ Courtesy of Shutterstock This week I was re-inspired by technology. It sometimes feels like we spend a lot of time criticizing or glorifying tech, and honestly neither of those descriptions seem or feel right most of the time. But Trickle Up, an international nonprofit, told me a story this week that reminded me…

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The Hidden Magic of Conferences

Photo courtesy of JD Lasica/Nonprofit Technology Conference 2013   If you’re like me, you feel a little bit of dread right before you leave for a conference. All the work I’ve left behind, the accumulating emails and deadlines waiting for me when I get back, and leaving my family behind is never easy. Then there’s…


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Your Donor Sweetheart + My Friday Edit

Today is my 10 year wedding anniversary and it got me thinking about how we value and place importance on anniversaries. That the action of acknowledgement is important. It recognizes a significant commitment and bond. It communicates that through the years, I continue to choose you. Pretty big stuff. It then got me thinking about…

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The Friday Edit – Links I’m Loving

June is just around the the corner, and it gets me thinking a lot about what my creative summer projects will look like. I often use the summer to focus on planning and brainstorming. I treat September like the new year in many ways, so summers spent cleaning up strategic plans, assessing what worked and what…


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The Friday Edit – Links I’m Loving

fotomica/Shutterstock / Park Guell, Barcelona It’s the Friday Edit, aka, things I’ve been reading or watching around the web that I found interesting, useful, or downright funny. I hope you enjoy them, too. I have to start with the funny because, well, it’s needed this week! I saw this movie trailer for NGO – Nothing Going On from Poverty…

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4 Creative Summertime Fundraising Projects

In June, everyone shifts into summertime mode. The kids are done with school. Summer camps and vacations are anticipated.And for many nonprofit marketers, work slows down or takes on a different pace.   How can you make the most of your summertime mode? Here are a few creative summertime fundraising projects to get you inspired:   Tip 1:…