Social Brite

Social Brite

The Nonprofit Colleague Gift Guide (Under $20)

Photo courtesy of Shutterstock ‘Tis the season for holiday gift exchanges and Secret Santas at the office and if you’re anything like me, picking out the perfect gift for the do-gooders in the office can seem daunting amidst the nonprofit year-end donation season, end-of-quarter board meetings, personal travel plans, and other gifts to give friends…

Social Brite

New Humanitarian Aid Apps Provide Real-Time Access & Information

Relief Web, a humanitarian information source on global crises and disasters, and a digital service of the U.N. Office for the Coordination of Humanitarian Affairs (OCHA), recently released four mobile apps that aim to serve different members of the humanitarian aid community. Each of these app aims to solve a problem or address a challenge…


Social Brite

5 Creative Ways to Engage Supporters with Instagram Stories

Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the…

Social Brite

3 Tips To Get the Most Out Of Conferences

Photo courtesy of Mashable Social Good Summit Post by Caroline Avakian Fall conference season is getting underway, so I wanted to share a few helpful tips to help manage and maximize your time spent at a conference(s). You’ll be glad you set these in motion when you get back from your next event. Start with the end in mind…


Social Brite

3 Ways to Make a Lasting Impression with First-Time Donors

According to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift. Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return!1 Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way…

Social Brite

Building your Nonprofits Thought Leadership Capacity

  Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with…


Social Brite

When Your Biggest Enemy is Being Perfect

You spent five hours on that blog post to get it perfect, and you still haven’t published it. You can’t find that perfect image for Instagram, so you don’t post anything. And forget about video – you’ll never get that perfect so don’t even try. Done is better than Perfect Perfect slows everything down. Perfect…

Social Brite

Using Virtual Reality for Social Change Work

Virtual reality is a newer medium that has the potential to revolutionize the way many global development and human rights organizations communicate their work. It also presents an opportunity to virtually bring supporters, donors, and all others curious about the work being done on the ground, right to the communities and people they would otherwise…


Social Brite

How to Build a Marketing Funnel Your Donors Will Love

Fundraising is quite a different game then it was even just a few years ago. Mobile and social media has donors constantly distracted (and bombarded) with messages from friends, brands, and competing causes. For nonprofit marketers this shift means embracing a donor-centric approach that moves from interruption to invitation. For example, Human Rights Campaign often…

Social Brite

3 Core Twitter Strategies That Will Never Die

Twitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter? One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building   1. Search-Building Twitter…