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Facebook News Feed Overhaul – How Your Nonprofit Can Prepare

Well, we all knew this day was coming. Facebook has finally decided to pull the plug on almost all types of public content from pages. Why? Because Mark Zuckerberg wants to make a better Facebook. One with less clickbait, engagement bait, and hopefully less fake news. The News Feed’s goal is shifting from “helping you find relevant content to…

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The 2018 Communications Trends to Watch

  As communications professionals, we need to be agile and forward-thinking to stay competitive. We’ve come to accept that the future is unpredictable—and that we need to prepare ourselves for the unexpected. With technological advances, fake news and virtual reality, we started to see accelerated change in 2017. We can expect that 2018 is going…


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How to Use Facebook Live to Raise Money For Your Nonprofit

You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and…

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How to Attract & Keep Donors Using Text Messaging

For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them. Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s…


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5 Ingredients to Make Your Nonprofit-Corporate Partnership Succeed

  A few days ago, I was strolling along the foggy coast in Northern California when I noticed a cormorant flying in “v” formation with a flock of pelicans. A week later, I saw a pelican flying with a flock of cormorants. I’ve been watching these birds for years and never saw them co-mingle in…

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5 Simple Tips for a More Impressive Twitter Profile

Is your Twitter profile follow-worthy? Or are you unknowingly turning people away, leaving them confused or unimpressed? Your Twitter profile very is different from many other social profiles. On Facebook, LinkedIn, and other social networks, you have lots of space for your bio, links, and other elements. Not so with Twitter: Limited space: Twitter allows for…


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How to Manage Social Media During Summer Vacation

If you’re like the participants in a recent Harvard study, you work during vacation. You may even skip vacation like the 35% who work over 50 hours a week. The thing is, we’re not machines. We’re animals. And like most animals, we need to rest, unplug, and reset.  But it might not be easy for you…

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My Friday Edit: Restoring My Faith in Tech

Santorini, Greece/ Courtesy of Shutterstock This week I was re-inspired by technology. It sometimes feels like we spend a lot of time criticizing or glorifying tech, and honestly neither of those descriptions seem or feel right most of the time. But Trickle Up, an international nonprofit, told me a story this week that reminded me…


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The Hidden Magic of Conferences

Photo courtesy of JD Lasica/Nonprofit Technology Conference 2013   If you’re like me, you feel a little bit of dread right before you leave for a conference. All the work I’ve left behind, the accumulating emails and deadlines waiting for me when I get back, and leaving my family behind is never easy. Then there’s…

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Your Donor Sweetheart + My Friday Edit

Today is my 10 year wedding anniversary and it got me thinking about how we value and place importance on anniversaries. That the action of acknowledgement is important. It recognizes a significant commitment and bond. It communicates that through the years, I continue to choose you. Pretty big stuff. It then got me thinking about…