Just as in life, often times the best leaders, know how to follow. It’s just like Lord Commander, Jeor Mormont tells Jon Snow in Season Two of Game of Thrones, “You want to lead one day? Well, learn how to follow.”
It’s hard to believe, but it’s been close to 10 years since Facebook first introduced the News Feed. And since then, Facebook has implemented over 30 major algorithm changes to determine what is prioritized on your Facebook News Feed.
First, we were told to worry about Facebook, then Twitter came along. Then Pinterest. Does anyone remember Path? Foursquare. Instagram. Now Snapchat seems to be the shiny object these days. This list could go on and on. Far too often, nonprofits waste precious time worrying about all the noise in regards to social media, when in reality less is more.
Social media is social, not transactional. It’s about relationships. It’s like a handshake in that it is a critical tool in a traditional fundraiser’s toolbox to create trust, rapport and likeability. You’re not reaching back to steal their wallet, but simply making a connection with people.