Just as in life, often times the best leaders, know how to follow. It’s just like Lord Commander, Jeor Mormont tells Jon Snow in Season Two of Game of Thrones, “You want to lead one day? Well, learn how to follow.”
It’s hard to believe, but it’s been close to 10 years since Facebook first introduced the News Feed. And since then, Facebook has implemented over 30 major algorithm changes to determine what is prioritized on your Facebook News Feed.
First, we were told to worry about Facebook, then Twitter came along. Then Pinterest. Does anyone remember Path? Foursquare. Instagram. Now Snapchat seems to be the shiny object these days. This list could go on and on. Far too often, nonprofits waste precious time worrying about all the noise in regards to social media, when in reality less is more.
Social media is social, not transactional. It’s about relationships. It’s like a handshake in that it is a critical tool in a traditional fundraiser’s toolbox to create trust, rapport and likeability. You’re not reaching back to steal their wallet, but simply making a connection with people.
Both individuals and businesses have begun to turn to crowdfunding to pay their way out of misfortune, generate donations and fund startups. The grass isn’t always greener on the side of crowdfunding; less than half of campaigns reach their goal.
Like frosted tips and neon windbreakers, to most, Snapchat seemed like nothing more than a funky fad. The tides have changed and people have embraced Snapchat into the same category of social media powerhouses as Facebook and Twitter. Should your NPO use Snapchat?
Social media is one of the best ways for organizations to communicate with and engage their audiences. It lets nonprofits reach individuals far and wide, it’s a fun outlet to creatively market and (best of all) it’s free.
Take a look at any social media platform, and you’ll see it’s dominated by celebrities and big corporations. Social media is saturated with many users, which makes it difficult for nonprofits to be noticed.