Nonprofit Hub Webinar Series | Blackbaud | Nonprofit Website Storytelling
Crafting Your Nonprofit Story In A Digital World
Thursday, October 1, 2015 • 12:30 PM – 1:30 PM ET
We live in a digital world where your potential donor can be targeted by up to 5000 marketing messages a day. The best way to cut through the noise is to tell amazing stories to capture their heart. It may sound simple, but digital storytelling is something that nonprofits continue to struggle with.
Join Ben Wong, Creative Director at Blackbaud’s Interactive team, to learn how you can craft your stories to inspire your users to take action.
In this webinar you’ll learn:
- The fundamentals of creating a story
- How to create your brand story architecture
- Tools and platforms to tell your story
- How to invite the audience to participate in the story as the hero
Ben Wong is the Strategic Services Manager at Blackbaud and Co-Founder of Birthdays For All, a nonprofit that provides birthday presents to foster children in the Charleston County area. He started his career as an interactive designer where he designed and developed website solutions for hundreds of nonprofit organizations. He also worked as a director of UX at a boutique digital marketing agency, where he gained experience in the for-profit world. As a Charleston resident, he is also part of the Charleston Open Source initiative to attract tech talent to the region.
He has presented at NTC, DIG South, BBCON, Refresh Charleston and Good Business Summit. He has written articles on mobile optimization and web design strategy for the npEngage blog and the npExperts eBook.
He comes from the UK where he had a short career in the British music industry before completing his degree in Computer Science with Business Management at Queen Mary University of London.
This Hubinar is presented by