Triggering Action from Constituents in Your Nonprofit Email Marketing
For every action, there is an opposite reaction. In your nonprofit email marketing, it may be just hoping for a response. It may be just hoping the email is opened. So if knowing some information just needs to be seen, what can you do to parlay more responses?
Nonprofits should start using triggered emails. Used with welcome emails, triggered emails are automatic emails sent in response to certain actions. After engaging with initial emails, constituents are sent specific emails that correlate with the action they have taken.
For more on trigger emails in your nonprofit email marketing, click the link below.