Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling.
In 2015 and 2016, the minds behind the annual giving holiday #GivingTuesday created #MyGivingStory, a campaign that aims to raise awareness by using storytelling as a marketing tactic. Project organizers analyzed the results from the 2015 and 2016 contests to find what helped them succeed and get more votes in 2017. Elements of effective storytelling in #MyGivingStory entries included all of the following features: