Mailing List Management, Email Marketing & Newsletters

While there are hundreds and hundreds of options for email marketing (nonprofit or otherwise), here are a few of our favorites, including some prices and features (as of January 2014) to compare. Just know that your email marketing success depends more on you getting comfortable with a system and committing to sending remarkable content to your email list. The tool itself is just a tool.

AWeber

AWeber email marketing software offers email newsletters, autoresponders, RSS to Email, website sign-up forms, email web analytics tools and a good reputation for deliverability. Pricing from $19 to $130/month.

BluePogo

BluePogo is a template-based bulk email service designed for nonprofit organizations. The basic plan is priced at $10 a month ($8.50 if you pay for a year in advance) and allows unlimited email blasts to 1000 unique addresses with tracking and reporting. Larger plans are available for nonprofits that need more.

Campaigner

Easy-to-use email marketing campaign management tool lets you get started quickly. Send your first campaign in 2 minutes. Free setup, free design and campaign templates, and unlimited emails start at $10 per month. Free 30-day trial.

Constant Contact

Email Marketing by Constant Contact lets you create professional-looking emails with no technical expertise, manage your contact lists and measure results. More than 400 templates, a step-by-step Email Wizard, and point-and-click interface. Free 60-day trial. Plans start at $15/month.

EngageMail

EngageMail pricing starts at $99.95/month (plus account setup fee) for up to 200 emails, with telephone support and add-on tools optional. Nonprofit organizations receive a discount on setup charges, one free custom template and a free one-hour consultation. Additional discounts may be available.

Firespring

Firespring offers easy user-functionality so nonprofits can create emails quickly and track results in real time. Email marketing services starts at $24/month with a $200 setup for up to 2,500 emails.

GraphicMail UK

GraphicMail offers qualifying nonprofits 5000 free credits and 20% off additional credits. A small header is added to your emails, inviting other nonprofits to use GraphicMail, while you are using up the free credits (one credit = one email). Priced by volume, with monthly or annual subscriptions.

iContact

iContact helps businesses, nonprofit organizations and associations to create, send and track email newsletters, surveys and autoresponders. Over 300 professionally designed email templates available. Free 15-day trial. Pricing from $9.95 to $699/month, with 20% discount to qualified nonprofits.

MailChimp

MailChimp do-it-yourself email marketing service lets you create attractive HTML emails, build subscription forms, manage your contact lists and track results. Integrates with Excel, Salesforce, Highrise, etc. Free for lists of 2,000 with 6 mailings/month. Paid plans start at $10, or pay as you go.

Vertical Response

With VerticalResponse, nonprofits receive 10,000 email messages per month FREE to any registered nonprofit organization. Plus nonprofits are eligible to receive 15% off on all emails over 10,000, all online surveys and direct mail postcards.