5 Ways to Optimize Your Nonprofit Landing Page

Tony Endelman is a guest contributor for Nonprofit Hub. He is the search engine strategist at Firespring where he plays an integral part in all content marketing and SEO efforts. As a member of the creative team, he helps clients develop a strong online presence. In his free time, Tony likes to browse the few remaining record stores, play guitar and see live music or comedy.

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Whether you want people to donate, volunteer or simply join your mailing list, landing pages are vital to engaging your website’s visitors and getting them to take action. In fact, landing pages are all about action. The sole purpose of a landing page is getting someone to do something.

When crafted properly, landing pages grab an audience’s attention, share your nonprofit’s mission and increase donations. On the other hand, a poorly put together landing page can both confuse and distract visitors.

Every landing page should include a few key elements, like an engaging headline, succinct text and a clear call to action. But here are a few additional things to keep in mind when trying to craft the perfect landing page for your nonprofit:

1. Set the Mood

Colors make a greater impact than you might think. In fact, a recent study showed that simply changing the call to action button to red increased landing page conversions over 20 percent. Remember to consider your colors wisely for your audience.

For more tips, check out the full article on Firespring.org >>