Top 3 Mistakes Organizations Make with Their Nonprofit Website: #2 It Doesn’t Tell Your Story
A nonprofit website should reflect the big picture of your organization. For many nonprofits, though, their site doesn’t even reflect their mission statement.
This is because people tend to operate in silos. You’ll have the executive director harboring the mission statement, holding it close to make sure the right voice and vision are expressed. Then you have an event coordinator working in her own space, and a marketing director doing his thing, and then there’s the person working on the website itself—and none of these things integrate.