When we think of nonprofit videos, we may go straight to that one video. The one tugging at our heartstrings every time Sarah Mclachlan is playing in the background.
Many may not be able to make it through the video because of its perfect delivery. It’s heartbreaking, emotional, and above all else, effective.
We may not think we can achieve the same effect. Truth is, that video is incredibly simple.
Taking tips from that video, we can deliver an effective message in a short amount of time. In the span of 30 seconds, a simple storyline and a call to action are the two essentials we need for our mission.
Sure, we’ll consider design and format and all, but the key here is simplicity.
For more on creating a great nonprofit video, follow the link below.
5 Tips for Getting Started with Nonprofit Video [Nonprofit Technology Network]