Why Direction is Essential to Nonprofit Videos

Crafting a great nonprofit video is all about what happens before we hit record. If we don’t have a direction and message to be delivered to our viewers, then we have nothing.

To create a video that is focused, compelling and personal, we must plan ahead. Think about who the video is for, what we wish to accomplish and what the message is that’s delivered. When we plan the focus of the video effectively, then we can hit the lights.

But providing direction doesn’t stop there. After we’ve created the video, we need to provide the next step for our viewers. Make the ask specific, clear and provide the means to do so.

Find out more tips on crafting a nonprofit video by reading more in the article below.

Nonprofit Video 101: 3 Tips to Keep Your Videos On Point [Idealist Blog]