Don’t Give Up Your Pursuit of Millennial Donors—You Just Have to Use the Right Bait
Millennials view many things differently. Computers and smartphones are mere extensions of their limbs (while some baby boomers are still fascinated by advent of tablets). Bottom line: they approach life differently than other members of your organization’s audience, and should be treated accordingly.
Here’s a brief explanation of how millennials view nonprofits: “they reject institutions and embrace cause.”
Learn more on millennial giving habits and their attitudes on nonprofits in the infographic below, courtesy of Donation Pay: