Author: Hub Staff

Why Nonprofits Shouldn’t Imitate the Art of Corporate Branding

Modeling what already exists—in this case nature—is understandably a favorable strategy because, in most cases, it works. There are many forms of architecture that mimic nature beautifully. Depending on your taste, you might say this home is a work of art or a vision gone wrong. In the case of nonprofits imitating corporate brand management, however, it’s not a matter of esthetics. Four authors agree it simply doesn’t work. Why? Allow me to excerpt each of their views.

Read More

5 Ways the 2016 Oscars Were #HereForGood

In case you missed the Oscars, you missed the usual – but Sunday night also featured a new trend. There was something deeper going on throughout the night that had us excited about the future of social change. Here are all the ways the 2016 Oscars were #HereForGood.

Read More

Sidebar 1

Sidebar Ad 2

Sidebar Ad 3