The 10 Elements of an Effective Fundraising Email Appeal
There are 10 main elements of an email appeal that we can test, and there’s insight to be gleaned from each one.
The 10 Elements of an Effective Fundraising Email Appeal
Jeff Giddens
5 Ways to Make Your Email Fundraising Appeals Sound More Human
5 Ways to Make Your Email Fundraising Appeals Sound More Human
If you’re a nonprofit, chances are you are sending an email fundraising appeal this month. Email is one of the largest sources of online fundraising revenue.
About the Author
Jeff Giddens
Jeff Giddens is obsessed with optimizing online fundraising through rigorous testing and innovation. He’s helped clients like Hillsdale College, Feed the Children, Prison Fellowship International, Hoover Institution, Dallas Theological Seminary, and CaringBridge find innovative ways to acquire more names, donors, and dollars.
Jeff began his career in alumni fundraising for a family business before transitioning into the broadcast media world to lead digital marketing for Mark Cuban’s television network AXS TV. He then returned to fundraising, working within and alongside nonprofit organizations before joining NextAfter in January of 2014.
A Tennessee native, Jeff has a bachelor’s degree in Communications from Abilene Christian University. He and his family live in the Lake Highlands area of Dallas, Texas.
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