It can be a real headache trying to find something for an office’s worth of untrained volunteers to do in one day, but it doesn’t have to be this way. We can harness all of that well-meaning manpower and achieve great things.
In “The Brand IDEA,” Nathalie Laidler-Kylander and Julia Shepard Stenzel looked at 70 nonprofits to see what the most successful organizations are doing right with their brands. The pair identified three factors that can make or break a nonprofit’s brand: Integrity, Democracy, and Affinity.
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