John Haydon

John Haydon

How to Use a Social Media Committee to Create Buzz for Your Non-Profit

There are lots of ways to build awareness for your non-profit organization. Community events, an e-mail newsletter, and good public relations campaigns are all effective ways to make sure that donors, volunteers, and prospects hear about your work. Most nonprofits also use social media to create buzz around their programs and fundraising campaigns. Unfortunately, many…

John Haydon

3 Powerful Apps to Streamline Content Workflow [LIVE DEMO]

The job of the marketer has changed dramatically over the past few years in one important way: Output. The sheer amount of content you need to create, curate, and share requires a completely different approach to your work day. Fortunately, there are apps for almost every content marketing task, from creating images and finding top…


John Haydon

How to Handle Haters on Social Media Without Getting Flustered

Haters Back Off is one of my favorite recent Netflix shows. YouTube star Maranda Sings essentially plays herself – a terribly flawed individual hell-bent on fame and fortune, no matter what cost, in the age of YouTube. Two thumbs up. On her way to becoming famous, Miranda has to deal with haters – online, in her…

John Haydon

5 Cognitive Biases You Can Ethically Leverage for Fundraising

Everyone is prone to making emotional, even irrational decisions. Also known as cognitive biases, these limitations in reasoning arise the fact that we are emotional animals. Potential donors already believe in your cause, but belief alone is not enough. You need them to take action – to write that check, donate online, etc. But how can you do this?…


John Haydon

50 Big Fundraising Lessons from #BloomCon

This week, I attended BloomCon, the annual conference sponsored by Bloomerang. The focus is on donor retention, which the Bloomerang staff keeps a close eye on. The lineup of speakers was the best around. And because they were dishing out fundraising lessons, I thought I’d share some of the best ones with you. Fundraising Lessons…

John Haydon

Dear Accidental Nonprofit Marketer – You Were Born to Tell Great Stories

You are the accidental nonprofit marketer who’s been asked to create content for your organization. But you have mixed feelings about it. On the one hand, you’re excited to express your creativity. But you’re also afraid that your creativity somehow won’t be enough. Fortunately, YOU (like all humans) are hardwired for storytelling. You are fundamentally equipt…


John Haydon

Make a Bigger Impact with a Nonprofit Mentor

Now more than ever, it’s important for nonprofits to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t. Having a mentor…

John Haydon

Tackle Your Fear of Social Media: 3 Tips for Nonprofits

Starting out on social media can be a scary for nonprofits. Common fears include: “Our client and staff identities need to be protected at all costs or lives will be at risk.” Example: A domestic violence shelter. “We are worried that potential clients who need us will be less likely to seek our services if they…


John Haydon

5 Biggest Nonprofit Storytelling Mistakes to Avoid

Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal. That’s because human beings are hardwired for nonprofit storytelling. We are, as a species, addicted to story. Even when the body goes to sleep, the mind…

John Haydon

Should You Build Your Nonprofit Website with Drupal or WordPress?

Thinking about using a Content Management System (CMS) for your nonprofit website? You need to know how many of your finite resources you are willing to put into building and growing your online community. Which Content Management System (CMS) is best? Before picking a CMS system like Drupal or WordPress your stakeholders need to determine…