“How to Use Digital Storytelling Strategies for Deeper Donor Engagement”
Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions.
In this session, author and global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit storytelling success, based on her bestselling book for nonprofits.
“The Art & Science of Effective Gift Acknowledgements”
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, and hosts our weekly webinar series which features the top thought-leaders in the nonprofit sector.
In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgements, with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sergeant. You’ll come away with practical takeaways to help you craft thank you’s that are both impactful and memorable!
“How to Break the Rules, Celebrate Good News and Get More People to Notice“
Branden is a storyteller focused on the good in the world. He’s the host of the podcast Sounds Good, the creator of the Goodnewspaper, a printed newspaper full of good news, and built an online community over more than 250,000 world changers. He’s helped brands like Disney, Square, Southwest Airlines, and (RED) tell meaningful stories with heart all over the world.
In this presentation, Branden Harvey will explain the importance of broadcasting the good work you’re doing to the world. He’ll teach you how to build creativity and innovation into your marketing efforts and how to grab people’s attention by breaking traditional “rules” of marketing.
“I Wish I’d Thought of That: ‘Best of’ Fundraising Examples“
Rachel has worked every side of the Rubik’s cube that is the nonprofit sector. When she was 26 Rachel Muir launched Girlstart, a non-profit empowering girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later, she’s raised over 10 million and has been featured on Oprah, CNN and the Today Show.
Rachel is firing up the very best fundraising examples from budgets small and large. This session will inspire and delight you with eye-candy examples and concrete tactics you can implement in your next fundraising campaign.
“The (Not So) Secret Ingredient to a Healthy Culture: Diversity and Inclusion as Your Organization’s ‘Special Sauce’“
Kishshana Palmer is your go-to advisor as you think of growing your organization, taking the next step as a professional or finding causes that align with your personal brand. Kishshana is a social-good matchmaker, non-profit consultant and your coveted insider on philanthropy, recruiting and retaining diverse talent.
In this presentation, Kishshana will focus on building internal cultures that are diverse and inclusive and focus on why this is the secret ingredient in your organization’s special sauce.
“How to Use Storytelling to Spark a Culture of Change“
Shanon Doolittle will tell you she is two things through and through: a heart-before-head kind of fundraiser and a feelings-before-facts kind of storyteller. She’s also a #donorlove champion for life. Shanon is known for designing creative, quirky, and delightful donor touches for nonprofits to sprinkle into their annual stewardship plans.
Want to learn more about your new ability and how to use it responsibly? This session has you covered. By the end, you’ll know the types of stories you need to tell, where to find the right person (or thing) to tell them, strategic ways to share them for amplified impact and last but not least, your storytelling kryptonite and how to avoid it.
“Build a Strong Brand & Let the Cat Out of the Bag“
Kelley has played a hand in nonprofit marketing for nearly half her lifetime. Kelley helps nonprofits advance their brands for good. She is the past President of American Marketing Association National Professional Chapters Council and has been recognized as Lincoln AMA’s Marketer of the Year, inducted into the Lincoln Marketing Hall of Fame and Lincoln Business Journal’s 40 under 40.
In this session you will: 1) answer a few thought provoking questions about your nonprofit to reveal your brand archetypes; 2) learn all 12 brand archetype definitions, and 3) see how you can use your top three to be matchlessly different.