Email can be boring, if you’re uninspired. Often times, receivers of your direct mail see right through your clever marketing tactics and read something like this:

Dear XXX,

We have an exciting update we’d like to share with you to mask our ask for more money. Here is the update.

And here is the ask for more money.

Sincerely,

XXX

Pretty uninspiring, right?

So here’s how to stand out among those other emails:

Use humor. That’s right. Even with a serious cause there are ways to incorporate humor into your nonprofit email marketing strategy. Take Water.org for example in their ask email below:

water

And read on for more examples of nonprofit email marketing in the link below.

3 powerful email marketing examples from the pro [Social Brite]