Nonprofits do amazing work every day, improving their communities and serving their constituents. But in order to grow their impact, nonprofits must utilize their limited resources as effectively as possible. How can you do that? By leveraging your people and technology to collect good data that can be used to make powerful decisions.

In this presentation, we’ll dive deep into the world of nonprofit data. We’ll start by taking a look at what data you can collect, focusing on fundraising and program data, including an outline of the difference between activity and outcomes metrics. We’ll also walk you through how to collect that data, including how to build organizational processes so the work doesn’t just fall on one person.

Once we understand our data and how to collect it, we’ll look at how you can put that data to work. We’ll show you how to use your data to refine your programs and services. We’ll present tips on how to leverage that data and make changes that result in immediate impacts.

Finally, we’ll look at communication. We’ll showcase strategies for leveraging your data within your communication and tell your impact story. It’s not just about what you say though, we’ll also show you how to use data to segment your constituents and make sure the right people get the right message at the right time. and discuss ways to leverage your data in your communication with individual donors and institutional funders.

Executive Directors, board members, and managers at small and midsize nonprofits are encouraged to attend. After watching this presentation, attendees will be able to:

Key Takeaways:

• Understand the difference between activity and outcomes metrics
• Identify what data should be collected to improve programs and services
• Identify how to communicate your impact story with data to donors
• Learn how to build organizational processes that ensure good data is collected
• Uncover actionable steps for getting started