How to Build a Lead Magnet That Actually Acquires New Donors
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VIRTUAL | June 10, 2026 | 1PM-2PM EASTERN
How to Build a Lead Magnet That Actually Acquires New Donors
Email list growth is often treated as a design problem or a copywriting exercise, when it’s really a research problem. Join MacKenzie Doherty of Generosity X for a workshop on building truly "ad-ready" lead magnets designed specifically for digital acquisition. Learn how to draw on donor data, perform competitive analysis, avoid common conversion pitfalls, and validate your ideas before investing in paid advertising.