Nonprofit storytelling is crucial to conveying your organization’s message to donors and volunteers alike. Your staff knows your mission backwards and forwards—but who’s missing?

We caught up with master storyteller Lori Jacobwith at the 2014 AFP Conference in San Antonio. Check out the short video below of Lori explaining why it’s so important that your board members get on board with nonprofit storytelling.

Want more great tips from Lori? Check out her FREE webinar with us on Turning Your Board Members into Superstar Storytellers on April, 9th 2014.