Relationship-Driven Fundraising Series

Relationship-driven fundraising

Relationship-Driven Fundraising: Building Donor Trust

with Tim Hogan, Vice President of Strategic Partnerships, Roadtrip Nation

Causes don’t sell themselves, no matter how worthy. Without the work of fundraisers, it would be impossible for organizations to continue their work. Fundraisers are the conduits that enable donors to decide where their money goes, how much to give, and when to give.

Join us live on July 14th, 2021 at 2:00-3:00 p.m. CT, or, register and the recording on-demand.

Successful fundraising is centered on lasting, mutually beneficial relationships with like-minded donors. Your relationship with each donor is the competitive advantage that enables you as a fundraiser to succeed in the competitive nonprofit sector.

But how do you build and sustain authentic relationships with donors? How do you get to the heart of what drives them to give? Where do you start? 

Presented by Tim Hogan, Vice President of Strategic Partnerships for Roadtrip Nation, in partnership with Fundraising Academy | Cause Selling Education, this Hubinar will introduce the eight steps of Cause Selling, the relationship-driven fundraising cycle that guides fundraisers through every interaction with donors from prospecting to stewardship. We will then dive into the art of asking questions and listening effectively to learn the needs of your donors and develop trust.

In this Relationship-Driven Fundraising Hubinar, we will:

  • Explore the Fundamental Truths of Selling.
  • Discover the eight steps of the Cause Selling cycle, such as Prospecting; Handling Objections; Making the Ask.
  • Strengthen your fundamental questioning & listening skills, which are the heart of relationship-driven fundraising.

About the Presenter

Tim Hogan is Vice President of Strategic Partnerships at Roadtrip Nation, a media and education company that helps people identify and pursue a fulfilling life and career aligned with their interests. Tim and his team focus on partnerships with companies, foundations, education platforms and higher education institutions that help produce career exploration content, in addition to licensing partnerships that help the organization reach 14 million students and 60 million households annually.

This webinar is presented by Fundraising Academy! Fundraising Academy Cause Selling Education prepares nonprofits and their fundraisers for greater, measurable impact by providing learning opportunities designed to enhance their cause, their communities, and the world. Through peer-to-peer instruction, our participants develop time-tested, relationship-building skills they can apply to their operations now and in the future. Participants complete their education feeling empowered to cultivate and retain donors, conduct successful campaigns, and be more effective in their roles.

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