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Quiz Answers!

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Which will lead to more donations: communicating their message with a video or with text?

Answer: Text

In this experiment, communicating why someone should give via text led to 527% more donations than communicating it using video.In fact, text–based donation pages out perform video–based donation pages every time we have tested it.

Consider converting your video into text on your donation page in order to increase giving.

Want more marketing tips? We have you covered. Check our blogs and guides on marketing to learn more. This quiz is made possible by the geniuses at NextAfter. 

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The research featured was conducted by NextAfter. Check out thousands more experiments and findings at nextafter.com.

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AB Test Text v. Image Email

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