Which will lead to more conversions: long Facebook ad copy or short Facebook ad copy
Best practices would normally tell you that short ad copy is best. And in many cases, short copy
leads to more clicks.
But in this experiment and many like it we found that longer copy that communicated a stronger value proposition led to a 316% increase in conversions.
If you’d rather have more clicks, write shorter copy. But if you’d rather have more conversions, focus on writing a stronger value proposition.
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