Which will lead to more donations: the plain-text style email or the designed email?
Answer: A) Plain text
In this experiment, the plain-text style email led to a 29% increase in donations compared to the designed and branded email even though the copy text and call to action were the same.
After looking at over 3,200 online experiments, we found that people want to give to real people. Pretty emails aren’t a major deciding factor when individuals want to donate. A plain-text style email can help build a more authentic relationship in the inbox to inspire your audience to take action.
A) PLAIN TEXT
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