How to Create a Nonprofit Brand Guide

brand guide

Thank you to Cause Network Members, All Belong Center for Inclusive Education, and Red Frame Creative for contributing their talents and a fantastic brand guide as an example.

Ready to Create Your Organization’s Nonprofit Brand Guide? 

A nonprofit brand guide provides parameters around how an organization’s brand is expressed in both visual, audio, and print mediums. It defines the personality of your organization so that you can consistently represent your mission and purpose. It’s more than your brand colors or size restrictions on your logo…it’s a document that defines your organization’s style, substance, and voice. When thoughtfully prepared and fully adopted, a nonprofit brand guide can inform your team’s culture and your organization’s trajectory and growth. Learn how to create one for your organization using this comprehensive guide that includes a stellar example from a leading nonprofit organization.

Inside you’ll find:

  • Why a brand guide is a good and necessary investment for any nonprofit
  • What should be in a brand guide (it’s far more than your font and colors!)
  • What a brand guide should look like
  • An example from a leading nonprofit organization

 “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
– Seth Godin

Like the friend who tells you when an outfit is doing you a disservice, a brand guide can save your organization from embarrassment, misunderstanding, and anything less than its best. It can also empower your team and outside vendors to present a consistent story and image.

A big shout-out to our friends at Red Frame for designing this free guide and the All Belong Center for Inclusive Education for providing their amazing content as an example!

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