A nonprofit brand guide provides parameters around how an organization’s brand is expressed in both visual, audio, and print mediums. It defines the personality of your organization so that you can consistently represent your mission and purpose. It’s more than your brand colors or size restrictions on your logo…it’s a document that defines your organization’s style, substance, and voice. When thoughtfully prepared and fully adopted, a nonprofit brand guide can inform your team’s culture and your organization’s trajectory and growth. Learn how to create one for your organization using this comprehensive guide that includes a stellar example from a leading nonprofit organization.
Like the friend who tells you when an outfit is doing you a disservice, a brand guide can save your organization from embarrassment, misunderstanding, and anything less than its best. It can also empower your team and outside vendors to present a consistent story and image.