Having a strong nonprofit mission statement is crucial to your organization. We don’t mean a mission statement that’s fluffy and takes away from the true existence of your nonprofit. Your organization needs a nonprofit mission statement that’s concise and that resonates with your broad audience (donors, staff, board members, etc).

Your nonprofit mission statement is one or two sentences cutting to the core of your organization. In the short video below, Nonprofit Hub Content Strategist Jill Havlat will explain four tips for a stronger nonprofit mission statement that will help your organization shape its brand, recruit potential board members and form a cohesive identity for your nonprofit’s supporters. Check it out and let us know how you build a stronger nonprofit mission statement in the comments below.