One of the keys to building a successful web presence is to make sure that everything you put out there—on your website, in social media, via email—speaks to your cause in a consistent and recognizable way. You want your messages to sound like your organization, not three or four different organizations.

That’s why developing a consistent brand voice is so important.

If it helps, pretend that you’re having a one-on-one conversation with an important constituent—whether you’re writing website copy, an email, a Facebook post, or even just a headline. Write as if your organization is speaking to an individual, not a crowd. It will keep your messages more personable, engaging and reflective of your brand, plus it’s how people read your communication—as individuals, not as one large group.

Read on at Firespring.org>>