Quick: You have just a few seconds to catch your audience’s attention, inspire and educate them, then offer a call to action. Internet users are fickle, busy and they don’t have time to waste.

That’s partly why video marketing is so popular—it’s a highly effective engagement tool. According to Visually, a video on a landing page can increase conversions by 80 percent or more. And according to Brightcove, social video generates 1,200 percent more shares than text and images combined.

A well thought out video strategy can be an affordable yet highly useful way to communicate and engage with your audience, and you don’t need to hire a professional—you can create good quality videos with just your smartphone. If your nonprofit hasn’t dipped its toes into the world of video marketing, you’ve probably at least talked about it. And now that Google has announced it will include video ads in search results, it could be a smart time to take the plunge.

Here are eight video marketing tips to help you kick off your video strategy:

  1. Use video to tell your stories. Testimonies from people who you’ve helped, as well as stories from volunteers and staff are unique to your nonprofit—they make for great original content that no other nonprofit can share. Instead of just writing about these stories, show them. Video is the perfect platform for creating an emotional hook with a story that tugs at the heart.
  2. Capture people’s interest. If you know your audience well (and hopefully you do), you know what will pique their curiosity and interest. You can communicate touch points that are pertinent to your cause through video. Share the latest news, research and statistics about an issue that’s near and dear to your organization’s heart. Promote your latest fundraising event and make an ask for registrants or volunteers. Anything that’s relevant and interesting to your constituents could be a potential hot video topic.

  3. Get social. More than 100 million people take some kind of action on YouTube (likes, shares, comments, etc.) every week. Encourage interaction such as commenting and sharing, and use platforms like Instagram, Twitter and Facebook to distribute and promote your videos.

For the rest of the tips and the full article, check out Firespring.org >>