Some people like to get technical when talking about SEO, and while there is a time for that, one of the most fundamental aspects of good search engine optimization is something you can easily accomplish right now: Adding fresh content to your website.

A basic but effective way to improve your SEO immediately is to begin posting fresh content to your website on a regular basis—a minimum of once per week. Every nonprofit that wants to have a strong online presence and drive traffic to their website should have a feasible content strategy.

I do want to make a disclaimer though: It’s important to focus your content strategy on building thought leadership and a voice for your nonprofit, not on SEO. You can do this by writing exceptional and relevant content that’s targeted to your audience. Posting dated, original content at least one time a week written specifically for your constituents—not search engines—is crucial.

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