If you’re over 30, you probably remember how the self-appointed experts on the new “internet superhighway” chirped on and on about how every business and nonprofit needed to get their website address on everything.
Guess what? Turns out they were right. You can’t build a nonprofit website and expect people to show just because. You have to promote it. One of the easiest ways to do that is to follow this rule of thumb: Wherever your logo appears, your website’s URL should be there as well.
Promotion is crucial to the success of your nonprofit website—you have to make people aware that it exists and why they should care.