This week, we sat down with Brady Josephson, the managing director of the NextAfter Institute. NextAfter provides fundraising research and training to help nonprofits grow. They are passionate about figuring out what really works in fundraising. Brady gave us some...
This post was sponsored by Wild Apricot Growing your membership is hard at the best of times, and with COVID-19, it might feel downright impossible. The good thing is the challenges of raising support and funds during a pandemic has forced organizations to get...
Almost all media now feature feel-good stories about people and organizations that do good. Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your...
Welcome back! For our first video of the year, we sat down with marketing expert Kerstin Heuer to discuss goals. It is important to reflect on the challenges and opportunities that 2020 brought. Kerstin shared a tool she’s been using to reflect on the last year...
A blog is an indispensable digital marketing tool. Many businesses and organizations use blogs to share compelling stories and connect with their audience. Blogging should be part of most nonprofit's content marketing plans. Used properly, it can leverage a...
When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Both of these, when used well, can...
Search Engine Optimization (SEO) has seen a world of difference in recent times. Though the essentials remain the same, the tables have turned over time. Keywords have evolved and strategy has been completely revamped. Marketers continue to launch new ways to...
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This week on Today’s Talk, we sat down with Susanne Blue, Executive Director of Matt Talbot Kitchen and Outreach Center. Matt Talbot serves individuals and families experiencing or at risk of homelessness in the Lincoln area. This year, they had to find a...
Fundraising. While it’s something so common in the nonprofit world, it can be a beast to tackle ― and get it right. A successful fundraising plan has every aspect down to a science. But things don’t always go as planned. Humans mess up, people get busy, and some...
This week on Today's Talk, we sat down with nonprofit career and fundraising coach Mazarine Treyz. Mazarine brings her expertise to discuss the future of the nonprofit sector. This difficult year is almost over, but next year will bring its own challenges. Mazarine...
P.S. All this post, the ideas in it, and data shared are courtesy of NextAfter. The last week of the year is the most perfect time to send fundraising emails to your donors. Many nonprofits put all their year-end eggs in the same basket: Giving Tuesday. But did you...
If you’ve lived even a day as a member of the nonprofit community, you know how huge the holiday season is. Temperatures are dropping and sleigh bells are ringing. Everyone’s in a more giving mood with a cup of cocoa in their hands, surrounded by their loved ones. ...
