Let’s say you’re doing everything right with your nonprofit’s Twitter presence. You know:
- You deftly sprinkle hashtags in your tweets in a way that real people actually use them.
- You make sure to follow and share other people’s content, instead of just promoting yourself.
- You’ve even looked into advanced Twitter jujustu, like scheduling your tweets.
But all your diligence and effort will be wasted if you fail at sounding like a real human being. Learn how to avoid talking like a robot, or worse, a marketer:
Nonprofit Twitter Tips: Have a Freaking Personality!
Well we’ve covered the basics. From proper hashtagging etiquette to the law of reciprocation, you can handle the initial Twitter steps. And now, let’s dive into the second half of Twitter commandments.
Today we’re talking about something you can’t fake, but you can control. It’s our 6th Twitter commandment: Thou shalt accurately reflect your nonprofit’s personality.
I know what you’re thinking. “That can’t be hard! We’ll just be ourselves.” But in actuality, it’s a lot harder than it sounds.
Start by asking yourself—What makes your organization unique? Are you known for your unique spin on covering a difficult topic? Maybe your staff has been known to be crazy and quirky. Whatever it is, make sure your social media audience gets that.
Then, remember that too many nonprofits get caught up in the act of posting just to post. “Here’s another link you should click.” Etcetera, Etcetera. Post after post with a link gets boring. You sound like a robot tweeter. So change it up!
Do this by going back to the basics. Share a human thought. Just think, if your personality in real life were to only talk about yourself, we wouldn’t want to talk to you.
Or, relate your posts to what’s going on in the world. Oreo does a great job of relating their product to current events. When the lights went out during the Super Bowl, they were right there commenting. “You can still dunk in the dark.”
Even if you can’t relate it to your organization, have some sort of comment. Be social.
Overall, just be yourself. The nonprofit Twitterverse just wants to know the real you. Not an automated robot tweeter. So think about how you can accurately reflect the real you. Thanks for watching.