I’m going to state the obvious here: Having an online presence is non-negotiable. We all know that embracing the internet is crucial in a world where people are connected 24/7.
Of course, the web will never replace face-to-face interaction. Nonprofit organizations, by nature, need to stay connected with their communities through personal relationships. An online presence simply allows a nonprofit to deepen and strengthen the relationships that they have already with the people in their community.