What does testing have to do with thought leadership? Not much. ⚠️WARNING⚠️: If you’re a self-proclaimed thought leader, you will probably be offended by this episode. Or, maybe you’ll be inspired to lean on research, data, and the learnings we get from...
Are your emails getting through to your audience and raising support for your cause? Many organizations launch emailing because they’re encouraged by the anticipated ROI. On average, every $1 spent on an email campaign brings $44 of returns. But when it comes to...