New Fundraising Email Benchmarks Reveal Exciting Insights for Small Nonprofits Where do you get your nonprofit marketing best practices, statistics, and metrics? If you’re like many fundraisers, you pull from several different sources. And, since for-profit...
The Year-End Fundraising Email Timeline The Year-End Fundraising Email Timeline This email timeline is based on real strategies that we implement with nonprofits to help grow their year-end fundraising year after year. Use this as a guide to craft your own email...
Are your emails getting through to your audience and raising support for your cause? Many organizations launch emailing because they’re encouraged by the anticipated ROI. On average, every $1 spent on an email campaign brings $44 of returns. But when it comes to...
A/B testing is built into almost every email marketing platform in existence. It’s a method for testing a user’s behavior by experimenting with different campaign elements. But having an A/B testing tool and running effective A/B tests are two very...
P.S. All this post, the ideas in it, and data shared are courtesy of NextAfter. The last week of the year is the most perfect time to send fundraising emails to your donors. Many nonprofits put all their year-end eggs in the same basket: Giving Tuesday. But did you...
